Marketing Technology Manager

Western Governors University
Salt Lake City
Workplace: OnsiteFull timeUSD 75,200 - 112,700Function: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Multitasking","Attention to detail","Collaboration","Communication","Analytical skills","Customer-first mindset","Project management","Self-direction"]

Oversee the development, implementation, and optimization of marketing technology tools and platforms. Monitor and improve the marketing technology stack by translating marketer needs into technical user stories, owning the technical roadmap and backlog, and setting success metrics tied to business impact. Manage build-vs-buy decisions and vendor relationships while coordinating with engineering, UX, procurement, legal, security, and marketing stakeholders to drive adoption, QA, releases, and ongoing documentation.

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FursaFursa
Western Governors University
Western Governors University
1 day ago

Marketing Technology Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Oversee the development, implementation, and optimization of marketing technology tools and platforms. Monitor and improve the marketing technology stack by translating marketer needs into technical user stories, owning the technical roadmap and backlog, and setting success metrics tied to business impact. Manage build-vs-buy decisions and vendor relationships while coordinating with engineering, UX, procurement, legal, security, and marketing stakeholders to drive adoption, QA, releases, and ongoing documentation.
Location: Salt Lake City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Continually monitor, evaluate, and optimize the marketing technology stack with product owners and drive training, implementation, and improvements.
  • •Act as a bridge between marketing stakeholders and technical teams by gathering requirements, defining acceptance criteria, and translating needs into actionable tasks.
  • •Own roadmap planning and backlog for marketing technology, including feasibility assessment for functional changes and lifecycle considerations (implementation, maintenance, retirement).
  • •Manage vendor selection and build-vs-buy decisions for third-party tools while coordinating with procurement, security, and legal for procurement and renewals.
  • •Support end-to-end product delivery activities (ideation through release), including QA/user acceptance testing, driving adoption through communication and documentation, and reporting KPIs and outcomes.
Travel: Medium travel

Pay and Benefits

Salary: USD 75,200 - 112,700
Perks:Health InsuranceDentalVision401kPaid LeaveLife Insurance

Key Requirements

  • •BA/BS in a related field (or equivalent relevant experience).
  • •3+ years of experience in Martech or product management related roles.
  • •Experience with Martech tools including content management systems, tag management, customer data platforms, automation SaaS, and emerging AI.
  • •High-level understanding of how SEO, UI/UX, multivariate testing, and personalization affect marketing and lead generation.
  • •Demonstrated project management skills and training/experience with Agile Scrum is preferred.
Experience:3+ yearsMartechProduct management
Education:Bachelor's in related field
Skills:MultitaskingAttention to detailCollaborationCommunicationAnalytical skillsCustomer-first mindsetProject managementSelf-direction
Tech Stack:MartechContent Management SystemsTag managementCustomer Data PlatformsAutomation SaaSAISEOUI/UXMultivariate testingPersonalizationAdobeAtlassianAdobe Experience CloudAgile ScrumWeb technologiesKPIs

Company Brief

Western Governors University
An accredited, nonprofit online university offering competency-based bachelor’s and master’s degree programs focused on workforce-relevant skills across business, IT, education, health, and nursing.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Nonprofit & NGO
Headquarters: Salt Lake City, United States
Founded: 1997
WebsiteLinkedIn