Head of Acquisition & Retention

Allianz
Madrid
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Stakeholder management","Organizational skills","Project management","Communication"]

Lead internal execution of Allianz’s global digital marketing strategy across online acquisition and retention channels, including paid/organic search, content, programmatic media, CRM/email, audio, CTV, and emerging digital. Manage a team of seven channel specialists across Americas, Europe, and APAC, set global execution standards and benchmarks, and run continuous test-and-learn optimization. Partner with regional marketing leaders, creative, analytics, product, and eCommerce teams to drive cross-market consistency, performance improvements, and capability development.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Allianz
Allianz
1 day ago

Head of Acquisition & Retention

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Lead internal execution of Allianz’s global digital marketing strategy across online acquisition and retention channels, including paid/organic search, content, programmatic media, CRM/email, audio, CTV, and emerging digital. Manage a team of seven channel specialists across Americas, Europe, and APAC, set global execution standards and benchmarks, and run continuous test-and-learn optimization. Partner with regional marketing leaders, creative, analytics, product, and eCommerce teams to drive cross-market consistency, performance improvements, and capability development.
Location: Madrid
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Lead and inspire a team of seven channel specialists across Americas, Europe, and APAC.
  • •Ensure the global operating model is executed correctly across online acquisition and retention channels and markets through direct management of channel owners.
  • •Set global execution standards, performance benchmarks, and best practices; drive cross-market consistency while accounting for local nuances and regulatory needs.
  • •Translate the global digital marketing strategy into channel-level execution plans aligned across 20 markets and implement a continuous test-and-learn framework.
  • •Partner with regional digital marketing managers, creative teams, analytics, product, and eCommerce teams to improve customer journey performance and conversion outcomes.

Key Requirements

  • •Bachelor’s degree in Marketing, Advertising, Communications, or a related field (master’s a plus).
  • •7+ years of progressive digital marketing experience, including at least 7 years in leadership roles overseeing multi-country teams.
  • •Proven success managing performance-driven acquisition and retention programs across diverse digital channels.
  • •Experience managing teams of 5–8 direct reports with responsibility for performance, coaching, and development.
  • •Deep expertise in digital media, analytics, attribution, and optimization across paid search, programmatic, social, SEO, email, and emerging channels.
Experience:7+ yearsInsuranceFinancial servicesRegulated industries
Education:Bachelor's
Skills:LeadershipStakeholder managementOrganizational skillsProject managementCommunication
Tech Stack:Paid searchOrganic searchContent marketingProgrammatic mediaCRM/emailAudioCTVEmerging digital channelsSEOEmailAnalyticsAttributionOptimizationTest-and-learnECommerce

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn