Senior Manager, Product Marketing

Kindred
United States
Workplace: RemoteFull timeUSD 140,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Research-driven","Analytical rigor","Positioning","Cross-functional collaboration","Communication","Writing","Self-directed","Customer empathy"]

Own customer segment strategy and validation for a trust-powered home swapping network, defining Identity, Affinity, and Org segments and running structured tests to confirm true acquisition and retention potential. Build go-to-market motions with positioning, messaging, channels, activation flows, and retention hooks. Equip cross-functional teams with actionable briefs, provide creative direction, and synthesize market test results with Product, Growth, and Data to drive scalable brand foundations.

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FursaFursa
Kindred
Kindred
1 month ago

Senior Manager, Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own customer segment strategy and validation for a trust-powered home swapping network, defining Identity, Affinity, and Org segments and running structured tests to confirm true acquisition and retention potential. Build go-to-market motions with positioning, messaging, channels, activation flows, and retention hooks. Equip cross-functional teams with actionable briefs, provide creative direction, and synthesize market test results with Product, Growth, and Data to drive scalable brand foundations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own segment strategy and validation, running structured tests to validate liquidity, activation, and retention by segment.
  • •Develop GTM motion for priority audiences, including positioning, messaging, channel strategy, activation flows, and retention hooks.
  • •Turn customer insights and segment learnings into actionable briefs for Growth, Social, PR, CRM, Partnerships, and Product.
  • •Partner with channel and creative teams during launch planning to review messaging and ensure alignment with strategy.
  • •Design and own a test roadmap with hypotheses, measurement frameworks, and success criteria in partnership with Product, Growth, and Data.

Pay and Benefits

Salary: USD 140,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid HolidaysTravel AllowanceRemote WorkEquity

Key Requirements

  • •10+ years of experience in product marketing, growth marketing, or audience strategy, ideally in consumer marketplace, membership, or network-based products.
  • •Proven track record running segment or market validation with structured tests and repeatable GTM motions.
  • •Research-forward, analytically rigorous approach to isolating variables and distinguishing signal from noise.
  • •Strong positioning instincts translating customer truth into clear messaging across channels.
  • •Cross-functional operator who leads through influence with Product, Growth, and Data.
Experience:10+ yearsConsumer marketplaceMembershipNetwork-based products
Skills:Research-drivenAnalytical rigorPositioningCross-functional collaborationCommunicationWritingSelf-directedCustomer empathy

Company Brief

Kindred
Kindred operates a members-only home-swapping network that matches vetted hosts and guests to enable affordable, community-driven travel by exchanging nights rather than paying cash, with concierge support and host protections.
Industry: TravelTech
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: San Francisco, United States
Founded: 2021
WebsiteLinkedIn