Senior Manager, Product Marketing

Own customer segment strategy and validation for a trust-powered home swapping network, defining Identity, Affinity, and Org segments and running structured tests to confirm true acquisition and retention potential. Build go-to-market motions with positioning, messaging, channels, activation flows, and retention hooks. Equip cross-functional teams with actionable briefs, provide creative direction, and synthesize market test results with Product, Growth, and Data to drive scalable brand foundations.