Sr. Manager, Demand Generation

Automation Anywhere
United States
Workplace: RemoteFull timeUSD 170,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Data-driven","Analytical","Communication","Collaboration","Executive-ready storytelling"]

Lead the revenue marketing engine for enterprise segments to create and progress pipeline across the funnel and ultimately drive revenue. Own the quarterly campaign plan, forecast planned vs. actual pipeline performance, and partner with SDR leadership for timely, coordinated campaign execution. Build campaign measurement (attribution, scoring, nurturing, reporting) and collaborate on CRM, marketing automation, and analytics to improve deal velocity. Align closely with Sales, Customer Success, Product, and use data to optimize ROI.

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FursaFursa
Automation Anywhere
Automation Anywhere
2 months ago

Sr. Manager, Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 24 days agoStatus: Live

Job Summary

Lead the revenue marketing engine for enterprise segments to create and progress pipeline across the funnel and ultimately drive revenue. Own the quarterly campaign plan, forecast planned vs. actual pipeline performance, and partner with SDR leadership for timely, coordinated campaign execution. Build campaign measurement (attribution, scoring, nurturing, reporting) and collaborate on CRM, marketing automation, and analytics to improve deal velocity. Align closely with Sales, Customer Success, Product, and use data to optimize ROI.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and execute revenue marketing programs for assigned segments/campaign motions to meet pipeline targets across the funnel.
  • •Own and manage the quarterly campaign plan, including evergreen strategy and evolution for pipeline creation, maturation, and pacing.
  • •Forecast and report planned vs. actual pipeline creation and progression with performance visibility and recommendations.
  • •Partner with SDR leadership and SDR teams to enable field execution on campaign touchpoints.
  • •Build and continually improve campaign measurement (attribution, scoring, nurturing logic, and standardized reporting) and optimize ROI using tests and learnings.

Pay and Benefits

Salary: USD 170,000 - 190,000 annually
Perks:Remote WorkPaid LeavePaid HolidaysVolunteer LeaveHealth InsuranceParental Leave

Key Requirements

  • •10+ years of B2B enterprise marketing experience, including 3+ years in revenue marketing or growth marketing leadership (SaaS, AI, or automation experience is a plus).
  • •Experience designing and executing revenue marketing strategies that drive new pipeline and influence pipeline progression.
  • •Strong working knowledge of CRM systems, marketing automation tools, and revenue/marketing analytics.
  • •Proven ability to lead cross-functionally and influence Sales, SDR, Customer Success, and Product stakeholders.
  • •Hands-on, execution-focused mindset with high ownership and strong bias to action.
Experience:10+ yearsB2BEnterprise marketingSaaSAIAutomation
Skills:Data-drivenAnalyticalCommunicationCollaborationExecutive-ready storytelling
Tech Stack:CRMMarketing automationAnalytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Automation Anywhere
Provides robotic process automation (RPA) software and AI-driven automation platforms that enable enterprises to automate repetitive business processes, integrate systems, and scale digital workforce initiatives across industries.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: San Jose, United States
Founded: 2003
Glassdoor
Glassdoor: 3.9
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