Senior Marketing Data Analyst

Welltech
Romania, Lithuania, Armenia, Estonia, Latvia, Hungary, Bulgaria
Workplace: RemoteContractFunction: Data Analytics & Business IntelligenceSkills: ["Communication","Stakeholder partnership","Problem investigation","Data quality awareness","Analytical thinking"]

Own measurement and signal engineering for performance marketing by ensuring accurate, timely conversion signals across Meta, Google Ads, TikTok, and new ad platforms. Design and maintain ad network S2S integrations, manage GTM releases and pixels, and monitor signal quality (EMQ, CAPI, diagnostics, deduplication, click IDs, offline uploads). Build dashboards and reports, maintain UTM/attribution standards, and collaborate with Marketing, Product, and Data Engineering to prevent and diagnose attribution drops.

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FursaFursa
Welltech
Welltech
2 days ago

Senior Marketing Data Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own measurement and signal engineering for performance marketing by ensuring accurate, timely conversion signals across Meta, Google Ads, TikTok, and new ad platforms. Design and maintain ad network S2S integrations, manage GTM releases and pixels, and monitor signal quality (EMQ, CAPI, diagnostics, deduplication, click IDs, offline uploads). Build dashboards and reports, maintain UTM/attribution standards, and collaborate with Marketing, Product, and Data Engineering to prevent and diagnose attribution drops.
Location: Romania, Lithuania, Armenia, Estonia, Latvia, Hungary, Bulgaria
Workplace: Remote
Employment Type: Contract
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Work with Marketing and ad network representatives to improve conversion signals, assess product/ad platform changes, and investigate signal-related performance drops.
  • •Design and maintain conversion pipelines for ad networks to ensure timely, deduplicated, high-quality signal delivery with Data Engineering support.
  • •Set up and launch integrations with new ad platforms, including conversion signal delivery and reporting data feeds.
  • •Manage GTM releases across multiple web properties and implement pixels and conversion events for ad networks.
  • •Monitor conversion signal quality (Meta EMQ, pixel/CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, offline uploads) and build monitoring/alerts for issues.

Key Requirements

  • •3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking.
  • •Advanced SQL (CTEs/window functions, data quality checks) and experience with large data warehouses.
  • •Hands-on experience with Google Tag Manager and browser-side/server-side tracking.
  • •Experience with at least one ad platform (campaign types, bidding strategies, conversion setup) and strong marketing metrics knowledge.
  • •Ability to communicate effectively in English (written + spoken) and understand GDPR-compliant tracking approaches.
Experience:Performance marketingAd techDigital measurementMarketing analyticsTracking
Skills:CommunicationStakeholder partnershipProblem investigationData quality awarenessAnalytical thinking
Languages:English
Tech Stack:SQLGoogle Tag ManagerTableauLookerMetaGoogle AdsTikTokGTMCTEsWindow functionsCAPIGoogle Data Manager APIEnhanced ConversionsClick IDOffline conversion uploadsUTMSKAdNetworkAppsFlyerAdjustAirflow

Company Brief

Welltech
Develops digital wellbeing and health technology solutions aimed at improving employee and consumer wellness through software platforms, monitoring tools, and personalized health programs integrated with corporate wellbeing initiatives.
Industry: Wellness & Preventive Health
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