Meta Ads Specilist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 1,800 - 2,300 monthlyFunction: Marketing & GrowthSkills: ["Analytical thinking","Attention to detail","Problem-solving","Communication","Responsiveness"]

Own hands-on paid media execution for multiple client accounts, with a primary focus on Meta ads across Facebook and Instagram. Build, launch, optimize, and test lead-generation campaigns, diagnosing performance dips and driving improvements with measurable business outcomes. Manage end-to-end conversion tracking and attribution (Meta Pixel, Conversions API, GTM, GA4, forms/calls), support Google Ads and Local Services Ads as needed, and deliver clean weekly reporting with clear insights.

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FursaFursa
Scale Army
Scale Army
2 days ago

Meta Ads Specilist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own hands-on paid media execution for multiple client accounts, with a primary focus on Meta ads across Facebook and Instagram. Build, launch, optimize, and test lead-generation campaigns, diagnosing performance dips and driving improvements with measurable business outcomes. Manage end-to-end conversion tracking and attribution (Meta Pixel, Conversions API, GTM, GA4, forms/calls), support Google Ads and Local Services Ads as needed, and deliver clean weekly reporting with clear insights.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, launch, manage, and optimize Meta campaigns across Facebook and Instagram for multiple client accounts, primarily lead-generation.
  • •Own testing and optimization across audiences, bidding strategies, placements, landing pages, ad formats, offers, and messaging.
  • •Analyze creative and performance data, identify what works, and provide direction to the content/editing team on next assets.
  • •Set up and verify conversion tracking and attribution end to end, including Meta Pixel, Conversions API, GTM, GA4, and form/call lead tracking.
  • •Support Google Ads and Local Services Ads as needed and provide weekly reporting with clean, accurate performance insights.

Pay and Benefits

Salary: USD 1,800 - 2,300 monthly

Key Requirements

  • •3+ years of hands-on experience running Meta Ads on Facebook and Instagram.
  • •Strong lead-generation knowledge for local service businesses (preferred).
  • •Working knowledge of campaign structure, audience targeting, placements, budget allocation, and ongoing optimization.
  • •Strong tracking and attribution skills, including Meta Pixel, Conversions API, and Google Tag Manager.
  • •Ability to analyze performance metrics (cost per lead, CTR, lead quality, ROAS, ad fatigue) and troubleshoot issues.
Experience:Local lead-generationService businessesE-commerce
Skills:Analytical thinkingAttention to detailProblem-solvingCommunicationResponsiveness
Tech Stack:Meta AdsFacebookInstagramGoogle AdsLocal Services AdsMeta PixelConversions APIGoogle Tag ManagerGA4ShopifyGoHighLevelAI tools

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website