Senior Manager, Audience Intelligence

Sony Music
Toronto
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Communication","Relationship building","Organization","Detail orientation","Collaboration"]

Lead Sony Music Canada’s Audience Intelligence function, turning audience, streaming, social, and commerce data into actionable insights for campaign planning, audience growth, fan engagement, and D2C strategy. Manage release and campaign performance measurement, uncovering audience trends to support artist development and lifecycle marketing. Build scalable dashboards and KPI scorecards, translate complex datasets for technical and non-technical stakeholders, and collaborate cross-functionally with Marketing, A&R, and the executive team.

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Sony Music
Sony Music
2 days ago

Senior Manager, Audience Intelligence

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Job Summary

Lead Sony Music Canada’s Audience Intelligence function, turning audience, streaming, social, and commerce data into actionable insights for campaign planning, audience growth, fan engagement, and D2C strategy. Manage release and campaign performance measurement, uncovering audience trends to support artist development and lifecycle marketing. Build scalable dashboards and KPI scorecards, translate complex datasets for technical and non-technical stakeholders, and collaborate cross-functionally with Marketing, A&R, and the executive team.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Lead audience measurement and performance reporting across D2C, CRM programs, and owned fan acquisition initiatives to inform strategy and optimization.
  • •Collect, analyze, and interpret audience data across streaming, physical sales, social media, paid media, CRM, and D2C commerce channels.
  • •Conduct deep-dive analyses into fan demographics, psychographics, and engagement trends to support targeting, segmentation, and emerging audience opportunities.
  • •Build and evolve scalable dashboards, KPI scorecards, and reporting frameworks to track campaign performance, audience growth, and streaming/CRM/D2C metrics.
  • •Collaborate with cross-functional teams using real-time insights to support artist signings, campaign planning, and post-campaign analysis, including ad-hoc analysis as needed.

Pay and Benefits

Perks:Health InsuranceDentalLife InsuranceDisabilityPensionEapPaid Leave

Key Requirements

  • •5+ years of experience in analytics, digital marketing, audience insights, or performance reporting (music, entertainment, media, or e-commerce preferred).
  • •Strong analytical skills working across multiple datasets, including deep-dive audience behavior and engagement trend analysis.
  • •Proficiency in analytical languages such as SQL and/or Python.
  • •Experience with analytics and BI tools including Alteryx, Tableau, Power BI, and Shopify analytics.
  • •Experience with music and audience platforms including Luminate, Spotify for Artists, Apple Music for Artists, Amazon Music for Artists, YouTube Analytics, and Chartmetric.
Experience:MusicEntertainmentMediaE-commerce
Skills:CommunicationRelationship buildingOrganizationDetail orientationCollaboration
Tech Stack:SQLPythonAlteryxTableauPower BIShopify analyticsLuminateSpotify for ArtistsApple Music For ArtistsAmazon Music For ArtistsYouTube AnalyticsChartmetric

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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