Creative Director

Freshworks
San Mateo
Workplace: HybridFull timeUSD 215,000 - 265,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Systems thinking","Creative leadership","Cross-functional collaboration","Communication","Executive presence"]

Lead and scale Freshworks’ in-house creative studio as a center of excellence, owning brand strategy, creative expression, and studio operations. Direct campaign, digital, motion, event, and sales creative while building intake, briefing, project management, quality review, and performance metrics. Implement AI-assisted design workflows, establish a design system and asset library, partner cross-functionally to execute the brand narrative, and manage a multidisciplinary creative team.

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Freshworks
Freshworks
2 days ago

Creative Director

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead and scale Freshworks’ in-house creative studio as a center of excellence, owning brand strategy, creative expression, and studio operations. Direct campaign, digital, motion, event, and sales creative while building intake, briefing, project management, quality review, and performance metrics. Implement AI-assisted design workflows, establish a design system and asset library, partner cross-functionally to execute the brand narrative, and manage a multidisciplinary creative team.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own and operate Freshworks’ internal creative studio, serving brand, demand generation, product marketing, sales, and regional teams
  • •Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels
  • •Lead creative development across campaigns, digital/social assets, presentations, event materials, video, motion graphics, and sales collateral
  • •Build scalable creative operations (intake workflows, briefing processes, project management systems, and quality review frameworks) and drive AI-assisted design tool adoption
  • •Establish and maintain a design system and asset library, track creative performance metrics, and build, lead, and grow a multidisciplinary creative team

Pay and Benefits

Salary: USD 215,000 - 265,000 annually

Key Requirements

  • •10+ years of experience in creative direction, brand design, or in-house studio leadership, with at least 3 years managing multidisciplinary creative teams
  • •Strong portfolio demonstrating brand-building work across digital, campaign, and product marketing contexts
  • •Deep understanding of visual design, art direction, motion, and how great creative drives business outcomes
  • •Strong background in B2B SaaS or technology marketing, with the ability to make complex products feel clear and compelling
  • •Fluency in the modern design toolchain: Figma, Adobe Creative Suite, and emerging AI-assisted design and production tools
Experience:10+ yearsB2B SaaSTechnology marketing
Skills:Systems thinkingCreative leadershipCross-functional collaborationCommunicationExecutive presence
Languages:English
Tech Stack:FigmaAdobe Creative Suite

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
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