15 hours ago

Product Marketing Manager, Brand Innovation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own go-to-market strategy for TikTok’s flagship branding solutions, spanning For You Feed, TopView, and TikTok Pulse. Partner with Product, Sales, and Business Marketing to refine positioning, translate product capabilities and measurement into compelling narratives, and drive adoption and revenue growth. Work with regional teams to adapt global plans locally, influence product roadmaps with market feedback, and develop sales enablement programs for advertisers and sales teams.

Location: New York

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support development and execution of go-to-market strategies across TikTok’s branding solutions portfolio.
•Translate product capabilities, performance insights, and measurement into narratives for advertisers and sales teams.
•Partner with Product, Sales, and Marketing to gather market feedback and inform positioning and roadmap direction.
•Develop sales enablement materials and programs to drive product adoption and revenue growth.
•Collaborate with regional teams to adapt global strategies for local markets and ensure in-market execution.

Key Requirements

•BA/BS degree or above.
•3+ years of experience in product marketing, product management, or a related field.
•Experience in digital advertising or media.
•Understanding of branding and advertising solutions across industries.
•Strong analytical, communication, and cross-functional collaboration skills.

Experience:3+ yearsDigital advertisingMedia

Education:Bachelor's

Skills:CommunicationStorytellingAnalytical skillsCross-functional collaborationProblem-solving

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

15 hours ago

Product Marketing Manager, Brand Innovation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: New York

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support development and execution of go-to-market strategies across TikTok’s branding solutions portfolio.
•Translate product capabilities, performance insights, and measurement into narratives for advertisers and sales teams.
•Partner with Product, Sales, and Marketing to gather market feedback and inform positioning and roadmap direction.
•Develop sales enablement materials and programs to drive product adoption and revenue growth.
•Collaborate with regional teams to adapt global strategies for local markets and ensure in-market execution.

Key Requirements

•BA/BS degree or above.
•3+ years of experience in product marketing, product management, or a related field.
•Experience in digital advertising or media.
•Understanding of branding and advertising solutions across industries.
•Strong analytical, communication, and cross-functional collaboration skills.

Experience:3+ yearsDigital advertisingMedia

Education:Bachelor's

Skills:CommunicationStorytellingAnalytical skillsCross-functional collaborationProblem-solving

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn