Senior Manager, Demand Generation

Prompt
United States
Workplace: RemoteFull timeUSD 150,000 - 170,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Data-driven decision making","Cross-functional collaboration","Analytical thinking","Experimentation"]

Own net new B2B demand end-to-end for a healthcare-focused SaaS, guiding the funnel from first touch through demo acceptance and deal creation. Lead strategy, reporting, and experimentation across campaigns, nurture, paid media, and BDR execution—using HubSpot dashboards and cross-tool data (including BI and paid platforms) to optimize source-by-segment performance, speed to lead, and conversion rates. Manage and grow a team of two while partnering closely with marketing operations and a paid media agency.

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Prompt
Prompt
2 days ago

Senior Manager, Demand Generation

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Last checked: 6 hours agoStatus: Live

Job Summary

Own net new B2B demand end-to-end for a healthcare-focused SaaS, guiding the funnel from first touch through demo acceptance and deal creation. Lead strategy, reporting, and experimentation across campaigns, nurture, paid media, and BDR execution—using HubSpot dashboards and cross-tool data (including BI and paid platforms) to optimize source-by-segment performance, speed to lead, and conversion rates. Manage and grow a team of two while partnering closely with marketing operations and a paid media agency.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the net new demand funnel from cold to demo arrived to deal created, including bucket-specific nurture and keeping BDR outreach effective.
  • •Lead demand generation strategy and quarterly planning, coordinating day-to-day work across Marketing Ops, BDR, Content, Events, and the paid agency.
  • •Be the single source of truth for net new demand performance, including HubSpot reporting layers (dashboards, lifecycle stages, properties, campaign reporting).
  • •Forecast demo volume by source and align targets with BDR outbound and sales/marketing planning; track CAC, cost per demo, arrival rate, and conversion.
  • •Build and run experimentation for new channels/campaigns and optimize demo arrival, speed-to-lead, conversion rate, and website conversion flows.

Pay and Benefits

Salary: USD 150,000 - 170,000 annually
Equity and Bonus:Equity
Perks:Remote WorkPaid LeaveHealth InsuranceDentalVision401kDisability InsuranceLife InsurancePet InsuranceGym Membership

Key Requirements

  • •7+ years in demand generation or performance marketing at a B2B SaaS company with ownership of a demo, meeting, or pipeline number.
  • •Directly managed and developed a team (hiring, coaching, prioritizing) and is focused on leading and growing the team.
  • •Deep hands-on HubSpot experience building dashboards, lifecycle stages, properties, workflows, lead scoring, and campaign reporting.
  • •Strong funnel fluency to diagnose performance by source, segment, and stage and convert findings into actions.
  • •Hands-on execution across paid media (Google Ads and paid social), including owning budgets and leading agency work; able to challenge recommendations with platform understanding.
Experience:7+ yearsB2B SaaSDemand generationPerformance marketingHealthcare
Skills:LeadershipData-driven decision makingCross-functional collaborationAnalytical thinkingExperimentation
Tech Stack:HubSpotGoogle AdsPaid socialHotjarDecibelABM platformsDemandbase6senseRollWorksBI reportingWorkflowsLead scoringLLM-driven searchEmail nurtureHTMLCSSCalendaring

Company Brief

Prompt
Provides an AI-powered cloud EMR and practice management platform for outpatient rehab therapy clinics, combining scheduling, documentation, billing, patient engagement, analytics, and AI scribing to improve clinic efficiency and revenue.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Hoboken, United States
Founded: 2017
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor