HelloFresh

1 month ago

Manager, Influencer Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead influencer marketing strategy across HelloFresh brands with a heavy focus on HelloFresh, driving data-driven growth in North America. Oversee multiple partnerships, optimize campaigns using KPIs (CAC, Sales, conversion rate), and collaborate with Data Science, Marketing Analytics, and cross-functional teams to scale learnings and deliver measurable customer acquisition.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive efficient customer acquisition through high-volume influencer marketing channels.
•Directly manage multiple complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.
•Create campaign analyses using KPIs and test variables (Sales, CR, CAC) across multiple campaigns.
•Develop and implement a data-driven, measurable portfolio growth acquisition strategy for managed channels across brands to hit business KPIs.
•Communicate performance to marketing leaders via tracking, analysis and executive reports.

Pay and Benefits

Salary: USD 105,105 - 121,550 annually

Perks:401kHealth InsuranceParental LeaveEmployee Discount

Key Requirements

•5-7 years of relevant professional experience with concrete, consistent results.
•Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus.
•At least 2+ years of influencer and/or agency management, with experience leading & influencing others.
•Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly.
•Background in ecommerce and/or subscription business models is a plus

Experience:5-7 yearsEcommerceSubscriptionFood and beverage

Education:Bachelor's

Skills:CommunicationRelationship managementData-drivenProject managementWriting

Languages:English

Tech Stack:ExcelData analysisInfluencer marketingMetaTikTokYouTubeSnapchatPinterestTwitchRFPAttributionCampaign analytics

Company Brief

HelloFresh

HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn

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HelloFresh

1 month ago

Manager, Influencer Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive efficient customer acquisition through high-volume influencer marketing channels.
•Directly manage multiple complex partnerships with influencers and agencies across several influencer segments and help define strategic direction.
•Create campaign analyses using KPIs and test variables (Sales, CR, CAC) across multiple campaigns.
•Develop and implement a data-driven, measurable portfolio growth acquisition strategy for managed channels across brands to hit business KPIs.
•Communicate performance to marketing leaders via tracking, analysis and executive reports.

Pay and Benefits

Salary: USD 105,105 - 121,550 annually

Perks:401kHealth InsuranceParental LeaveEmployee Discount

Key Requirements

•5-7 years of relevant professional experience with concrete, consistent results.
•Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus.
•At least 2+ years of influencer and/or agency management, with experience leading & influencing others.
•Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly.
•Background in ecommerce and/or subscription business models is a plus

Experience:5-7 yearsEcommerceSubscriptionFood and beverage

Education:Bachelor's

Skills:CommunicationRelationship managementData-drivenProject managementWriting

Languages:English

Tech Stack:ExcelData analysisInfluencer marketingMetaTikTokYouTubeSnapchatPinterestTwitchRFPAttributionCampaign analytics

Company Brief

HelloFresh

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn