Associate Director, Brand PR

The Kraft Heinz Company
Chicago
Workplace: OnsiteFull timeUSD 164,200 - 205,200Function: Communications, PR & CommunitySkills: ["Executive presence","Storytelling","Strategic advising","Decision making","Influencing"]

Lead Kraft Heinz’s North American brand public relations strategy, protecting and elevating brand reputation while driving earned media that builds cultural relevance and supports business growth. Partner with brand marketing, creative, legal, and agencies to plan and execute high-impact communications campaigns tied to measurable outcomes. Act as a cultural intelligence advisor to senior leaders, counsel on reputational risk/opportunities, and manage external PR agencies and media relationships.

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The Kraft Heinz Company
The Kraft Heinz Company
1 month ago

Associate Director, Brand PR

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Lead Kraft Heinz’s North American brand public relations strategy, protecting and elevating brand reputation while driving earned media that builds cultural relevance and supports business growth. Partner with brand marketing, creative, legal, and agencies to plan and execute high-impact communications campaigns tied to measurable outcomes. Act as a cultural intelligence advisor to senior leaders, counsel on reputational risk/opportunities, and manage external PR agencies and media relationships.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Advance North American brand PR and communications strategy aligned to business priorities and long-term equity building.
  • •Spearhead earned media efforts by designing and executing high-impact communications campaigns with marketing, creative, legal, and agency partners.
  • •Serve as an internal culture intelligence function, shaping culturally relevant narratives tied to consumer moments.
  • •Advise brand, marketing, and executive leadership on brand decisions, communications implications, and reputational impact.
  • •Manage external PR agencies and maintain strong relationships with agenda-setting media to ensure consistent brand presence.

Pay and Benefits

Salary: USD 164,200 - 205,200
Perks:Health InsuranceDentalVisionPaid LeaveLeave Of401kLife InsuranceDisabilityTrainingRecognition

Key Requirements

  • •Serve as a trusted, externally oriented communications advisor to senior leaders with executive presence and strong storytelling instincts.
  • •Shape and guide brand PR thinking with sound judgment, including making decisions with incomplete information.
  • •Understand reputational risk versus opportunity and the editorial elements that make a story land.
  • •Identify and develop culturally relevant narratives connecting brand purpose to consumer moments.
  • •Demonstrate a deep interest in culture and media, including how earned media influences information learned and surfaced in responses.
Skills:Executive presenceStorytellingStrategic advisingDecision makingInfluencing

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn