Sr. Creative Strategist, Performance Marketing

Whatnot
Los Angeles, New York, San Francisco, Seattle
Workplace: OnsiteFull timeUSD 158,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Data-driven","Creative leadership","Test-and-learn mindset","Stakeholder communication","Fast-paced execution"]

Lead the strategy, development, and execution of performance creative for key categories across international marketing channels. Partner with designers, editors, category marketers, and creator teams to turn audience insight, performance data, and cultural context into creative that drives conversion, engagement, and growth. Own creative direction end-to-end, build a test-and-learn pipeline, write direct-response creative copy (including TV/CTV scripts), and share category lookbacks to improve future campaigns.

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Whatnot
Whatnot
3 months ago

Sr. Creative Strategist, Performance Marketing

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Last checked: 59 minutes agoStatus: Live

Job Summary

Lead the strategy, development, and execution of performance creative for key categories across international marketing channels. Partner with designers, editors, category marketers, and creator teams to turn audience insight, performance data, and cultural context into creative that drives conversion, engagement, and growth. Own creative direction end-to-end, build a test-and-learn pipeline, write direct-response creative copy (including TV/CTV scripts), and share category lookbacks to improve future campaigns.
Location: Los Angeles, New York, San Francisco, Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own briefing and creative direction for key categories from concept through final handoff with editors, designers, category marketers, and creator teams.
  • •Build a steady pipeline of relevant, high-performing creative with a test-and-learn cycle behind every concept.
  • •Write and develop direct response TV creative, including scripts and concepts, as the team grows into the format.
  • •Turn performance data and testing results into sharper creative strategy by identifying what’s working, what isn’t, and next tests.
  • •Write copy across hooks, scripts, on-screen text, static copy, and end cards across video and static formats; share category lookbacks with stakeholders.

Pay and Benefits

Salary: USD 158,000 - 175,000 annually
Perks:Health InsuranceDentalVisionRemote Work401kParental Leave

Key Requirements

  • •6+ years of experience in performance creative or paid social.
  • •Own at least one category, product, or audience workstream end-to-end as the primary creative strategist.
  • •Track record taking work from concept to execution as both writer and strategist, with ability to brief and direct editors, designers, and agencies.
  • •Deep understanding of audience behavior and creative best practices across Meta, TikTok, YouTube, and AppLovin.
  • •Experience interpreting creative performance data and turning it into better briefs, stronger tests, and clearer creative direction.
Experience:6+ years
Skills:Data-drivenCreative leadershipTest-and-learn mindsetStakeholder communicationFast-paced execution
Tech Stack:MetaTikTokYouTubeAppLovinDRTVCTVPaid social

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn