Head of Public Relations

Qualtrics
Dallas
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Crisis management","Storytelling","Stakeholder collaboration"]

Lead Qualtrics’ public relations strategy for global brand visibility and reputation. Oversee media relations, story pitching, press materials, events, and executive thought leadership, while managing and mentoring a team of PR professionals and agency partners. Drive crisis communication readiness, measure PR performance using analytics, and collaborate with product marketing, customer success, and corporate communications to align messaging across key markets.

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Qualtrics
Qualtrics
1 day ago

Head of Public Relations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Lead Qualtrics’ public relations strategy for global brand visibility and reputation. Oversee media relations, story pitching, press materials, events, and executive thought leadership, while managing and mentoring a team of PR professionals and agency partners. Drive crisis communication readiness, measure PR performance using analytics, and collaborate with product marketing, customer success, and corporate communications to align messaging across key markets.
Location: Dallas
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and implement a comprehensive PR strategy aligned to business objectives and brand visibility.
  • •Cultivate media, journalist, and influencer relationships; pitch stories, respond to inquiries, and secure coverage.
  • •Lead, mentor, and develop a high-performing PR team and oversee global agency partnerships with goal setting and performance evaluations.
  • •Design and manage crisis communication plans, coordinating rapid response with internal stakeholders.
  • •Collaborate with content and marketing teams to produce press releases and media kits; plan and execute media events; track PR performance and report insights to senior leadership.

Key Requirements

  • •Bachelor’s degree in Public Relations, Communications, Marketing, or a related field; advanced degree is a plus.
  • •10+ years of public relations experience, including at least 3 years in a managerial role.
  • •Proven media relations and crisis management experience, particularly in technology and healthcare environments.
  • •Excellent written and verbal communication skills for crafting compelling narratives.
  • •Experience managing teams and using PR analytics tools to measure media impact.
Experience:10+ years
Education:Bachelor's in Public Relations, Communications, Marketing
Skills:CommunicationLeadershipCrisis managementStorytellingStakeholder collaboration

Company Brief

Qualtrics
Provides an experience management (XM) platform that helps organizations collect, analyze, and act on customer, employee, product, and brand experience data to improve business outcomes across functions.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Provo, United States
Founded: 2002
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn