Associate Vice President - Experience Design

RAKBANK
Dubai
Full timeFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Leadership","Mentoring","Stakeholder management","Strategic thinking","Innovation"]

Lead and shape end-to-end customer experience across Personal Banking digital journeys and products, embedding customer experience from discovery through delivery in an Agile, squad-based environment. Partner with Product, Technology, and Business teams to elevate experience standards, run experience reviews, govern the Design Language System (DLS), and act as final sign-off authority. Drive experience research, AI-enabled personalization and guidance, and ensure AI experiences are ethical, transparent, and compliant while mentoring design talent.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
RAKBANK
RAKBANK
1 day ago

Associate Vice President - Experience Design

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead and shape end-to-end customer experience across Personal Banking digital journeys and products, embedding customer experience from discovery through delivery in an Agile, squad-based environment. Partner with Product, Technology, and Business teams to elevate experience standards, run experience reviews, govern the Design Language System (DLS), and act as final sign-off authority. Drive experience research, AI-enabled personalization and guidance, and ensure AI experiences are ethical, transparent, and compliant while mentoring design talent.
Location: Dubai
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Own and be accountable for customer experience design outcomes across digital journeys and products delivered through Agile squads.
  • •Collaborate with Product Owners, Engineers, Business stakeholders, and Chapter Leads to embed customer experience throughout the product lifecycle.
  • •Balance long-term experience strategy with sprint-based delivery priorities to drive continuous improvement.
  • •Lead experience reviews and quality assessments to ensure solutions are intuitive, accessible, and aligned with customer needs.
  • •Govern adherence to the Design Language System (DLS) and serve as final experience sign-off authority for Personal Banking initiatives.

Pay and Benefits

Perks:Health Insurance

Key Requirements

  • •10+ years of experience in Experience Design, UX/UI Design, or Product Design within digital, financial services, or consumer-facing organizations.
  • •Proven leadership experience managing and mentoring design teams in Agile environments.
  • •Strong experience working in Agile, squad-based delivery models and cross-functional teams.
  • •Deep understanding of Personal Banking customer journeys, digital channels, and regulatory considerations.
  • •Expertise in developing, implementing, and governing design systems at scale, using customer research/usability testing and data-driven insights.
Experience:10+ yearsFinancial servicesDigital bankingConsumer-facingAgile
Skills:LeadershipMentoringStakeholder managementStrategic thinkingInnovation
Tech Stack:AIDesign Language System (DLS)

Company Brief

RAKBANK
RAKBANK is a United Arab Emirates-based bank offering personal, business, and commercial banking services, including accounts, cards, loans, deposits, and digital banking products. It serves retail customers and SMEs across the UAE.
Industry: Banking
Company Size: Large (251 to 1,000 employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ras Al Khaimah, United Arab Emirates
Founded: 1976
WebsiteLinkedIn