Campaign Operations Manager (Individual Contributor)

Gomotive
India
Workplace: RemoteFull timeFunction: Business OperationsExperience: 5+ yearsSkills: ["Communication","Organization","Self-motivation","Attention to detail","Stakeholder management"]

Own end-to-end digital campaign planning and execution to support go-to-market goals, including integrated marketing, ABM, lifecycle, and partner channels. Manage campaign builds and deployments, audience segmentation, testing, KPIs, and continuous optimization. Administer day-to-day marketing automation systems (Marketo and Salesforce) and support lead lifecycle and data/workflow automation. Collaborate cross-functionally with marketing ops, channel managers, sales, systems, and product marketing to deliver measurable results.

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FursaFursa
Gomotive
Gomotive
3 days ago

Campaign Operations Manager (Individual Contributor)

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Last checked: 7 minutes agoStatus: Live

Job Summary

Own end-to-end digital campaign planning and execution to support go-to-market goals, including integrated marketing, ABM, lifecycle, and partner channels. Manage campaign builds and deployments, audience segmentation, testing, KPIs, and continuous optimization. Administer day-to-day marketing automation systems (Marketo and Salesforce) and support lead lifecycle and data/workflow automation. Collaborate cross-functionally with marketing ops, channel managers, sales, systems, and product marketing to deliver measurable results.
Location: India
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Develop and deliver digital marketing campaigns, including campaign and email builds, audience segmentation, testing, deployment, and ongoing evaluation.
  • •Administer the day-to-day needs of the marketing automation stack and support integrations of additional systems.
  • •Track and deliver campaign KPIs and provide recommendations to optimize performance.
  • •Support marketing operations processes for the lead lifecycle, lead nurturing, data cleansing, and workflow automation.
  • •Manage multiple campaigns and requests while maintaining high attention to detail; contribute to process documentation, templates, and enablement.

Key Requirements

  • •5+ years executing campaigns within a marketing operations function.
  • •Hands-on expertise with Marketo and Salesforce, including marketing database management.
  • •Experience executing integrated marketing, ABM, lifecycle marketing, and partner channel campaigns.
  • •Superior communication skills with strong organization and self-motivation.
  • •Ability to manage independent projects and stakeholders while handling multiple campaigns and requests with high attention to detail.
Experience:5+ yearsMarketing operationsABMLifecycle marketing
Skills:CommunicationOrganizationSelf-motivationAttention to detailStakeholder management
Languages:English
Tech Stack:MarketoSalesforcePendoZuddl6SenseMarketing database managementMarketing automation stackAI automation tools

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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