Media Planning Associate

Basis Technologies
United States
Workplace: RemoteFull timeUSD 51,529 - 64,000 annuallyFunction: Marketing & Growth0Skills: ["Strategic thinking","Proactive client service","Communication","Problem-solving","Cross-functional collaboration","Equity-focused collaboration"]

Support integrated digital media planning for assigned accounts by shadowing Integrated Media Planners and helping create media proposals in PowerPoint or Word. Interpret campaign performance data and media briefs, assist with developing performance measurement plans, and maintain internal workflows and timelines. Serve as a day-to-day client contact on account needs while staying current on the digital media landscape and Basis Technologies capabilities to help identify opportunities and support growth.

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FursaFursa
Basis Technologies
Basis Technologies
19 hours ago

Media Planning Associate

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Support integrated digital media planning for assigned accounts by shadowing Integrated Media Planners and helping create media proposals in PowerPoint or Word. Interpret campaign performance data and media briefs, assist with developing performance measurement plans, and maintain internal workflows and timelines. Serve as a day-to-day client contact on account needs while staying current on the digital media landscape and Basis Technologies capabilities to help identify opportunities and support growth.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Shadow Integrated Media Planners and support creation of integrated media plans across programmatic display, video, CTV, audio, paid social, and paid search.
  • •Create media proposals for assigned accounts using PowerPoint slides or Word deliverables.
  • •Assist in performance measurement planning by interpreting campaign performance data and building familiarity with media metrics.
  • •Manage internal workflows and timelines to keep tasks on track and deliver materials on time.
  • •Act as a day-to-day point of contact for assigned accounts while partnering with Integrated Media Planners on more complex engagements.

Pay and Benefits

Salary: USD 51,529 - 64,000 annually
Perks:Flexible Work401kRrspHealth InsurancePaid SabbaticalsParental Leave

Key Requirements

  • •6+ months of experience in digital media planning and/or buying, with programmatic, search and/or social experience a plus.
  • •Hands-on DSP buying experience and experience buying paid search and/or paid social ads.
  • •Previous holistic media planning experience and familiarity with media metrics/performance measurement.
  • •Intermediate MS Excel and PowerPoint skills for proposal and deliverable creation.
  • •Experience with digital reporting dashboards such as Datorama, plus an ongoing commitment to learning and inclusivity.
Experience:0Digital media planningDigital media buyingProgrammatic advertisingPaid searchPaid socialDSPMedia reporting
Skills:Strategic thinkingProactive client serviceCommunicationProblem-solvingCross-functional collaborationEquity-focused collaboration
Certifications:Basis Certified
Tech Stack:MS ExcelPowerPointDSPDatoramaProgrammatic displayPaid searchPaid social

Company Brief

Basis Technologies
Provides an integrated programmatic advertising platform that automates media planning, buying, optimization, and reporting across digital channels to help brands and agencies scale advertising operations and improve campaign performance.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Boston, United States
WebsiteLinkedIn