CVM Manager

Du
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Collaboration","Cross-functional teamwork","Strategic planning","Customer engagement"]

Set up and run the CVM function using the AI Native Platform to improve churn, financial outcomes, and NPS. Use customer data and analytics to define digital customer engagement strategies and prioritize next-best-action campaigns across digital channels. Monitor and optimize campaign performance and ROI through experiments, including A/B testing and continuous iteration. Partner across teams to influence the product roadmap for digital offerings that drive adoption and usage.

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FursaFursa
Du
Du
1 week ago

CVM Manager

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Set up and run the CVM function using the AI Native Platform to improve churn, financial outcomes, and NPS. Use customer data and analytics to define digital customer engagement strategies and prioritize next-best-action campaigns across digital channels. Monitor and optimize campaign performance and ROI through experiments, including A/B testing and continuous iteration. Partner across teams to influence the product roadmap for digital offerings that drive adoption and usage.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Set up the CVM function using the AI Native Platform to drive churn, financial, and NPS metrics.
  • •Use customer data and analytics to find opportunities to improve customer experience and increase customer value.
  • •Develop and implement digital customer engagement strategies, including next-best-action decisioning across digital platforms.
  • •Monitor and analyze campaign performance metrics to optimize effectiveness and ROI.
  • •Design and execute A/B tests to improve customer engagement and influence the product roadmap for relevant digital products.

Key Requirements

  • •Bachelor’s degree or equivalent business experience.
  • •Minimum 5 years’ experience in digital decisioning, process improvement, customer journey, or digital roles.
  • •Proficiency with digital marketing tools and platforms such as CRM systems, marketing automation software, and analytics tools.
  • •Excellent communication and collaboration skills to work effectively in a cross-functional team environment.
  • •Deep knowledge of telecommunications technologies and their use in AI and cloud-based services.
Experience:Digital decisioningTelecommunicationsCustomer journeyDigital marketingCustomer analytics
Education:Bachelor's
Skills:CommunicationCollaborationCross-functional teamworkStrategic planningCustomer engagement
Languages:English
Tech Stack:CRMMarketing automationAnalytics toolsAIArtificial IntelligenceCloud-based services5GIoTApplication Programming InterfaceA/B testing

Company Brief

Du
du (Emirates Integrated Telecommunications Company PJSC) is a UAE-based telecom operator providing mobile, fixed-line, broadband, IPTV and ICT services to consumers and businesses across the United Arab Emirates.
Industry: Telecommunications
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 2005
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor