Director, Product & Customer Marketing

Superpower
San Francisco
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Leadership","Storytelling","Collaboration","Strategic thinking"]

Lead and own the enterprise B2B marketing strategy for a health-focused startup, shaping positioning, demand and engagement across employers, health plans, brokers, and consultants. Build credibility through a rigorous proof engine, craft compelling narratives for skeptical executives, and establish the early foundation for a scaling marketing function with hands-on ownership.

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FursaFursa
Superpower
Superpower
2 months ago

Director, Product & Customer Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Lead and own the enterprise B2B marketing strategy for a health-focused startup, shaping positioning, demand and engagement across employers, health plans, brokers, and consultants. Build credibility through a rigorous proof engine, craft compelling narratives for skeptical executives, and establish the early foundation for a scaling marketing function with hands-on ownership.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own positioning and messaging for employers, health plans, brokers, and consultants to make the product legible and compelling to buyers in their own language
  • •Build the proof engine: case studies, outcomes narratives, and credibility assets that hold up to clinical and actuarial scrutiny
  • •Market to the consultant and broker channel directly, treating major players as distribution surfaces with their own narrative and enablement
  • •Arm Sales with enablement that closes: decks, one-pagers, objection handling, and category framing
  • •Partner with Lifecycle and Client Success to drive member activation, engagement, and utilization, co-building campaigns that turn enrolled lives into engaged ones

Pay and Benefits

Perks:Visa SponsorshipRelocation

Key Requirements

  • •8+ years in B2B marketing with ownership of positioning and demand for complex, high-consideration, long-cycle sales
  • •Healthcare, benefits, or adjacent enterprise experience strongly preferred and understanding of buyer/gatekeeper dynamics
  • •A genuine storyteller who translates complex clinical and commercial products into sharp narratives that move executives
  • •Fluent in lifecycle and engagement marketing, not just top-of-funnel demand
  • •Hands-on and senior: able to write copy, build decks, and ship campaigns without a team
Experience:8+ yearsHealthcareEnterpriseB2B marketing
Skills:CommunicationLeadershipStorytellingCollaborationStrategic thinking
Languages:English

Eligibility

Visa:H1B

Company Brief

Superpower
Provides productivity enhancements for large language model workflows, including a browser extension and tools that add conversation management, templates, advanced prompts, and UI improvements for ChatGPT and other AI interfaces.
Industry: Developer Tools
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