The North Face: Analyst Digital Personalization - Americas

VF Corporation
Denver
Workplace: OnsiteFull timeUSD 90,720 - 113,400 annuallyFunction: Data Analytics & Business IntelligenceEducation: bachelorsSkills: ["Data analysis","Communication","Data interpretation","Structured thinking","Stakeholder management"]

Drive optimization for The North Face’s Americas eCommerce by analyzing digital customer journeys end-to-end and identifying friction, drop-offs, and conversion opportunities. Monitor and report performance trends, translate data into structured hypotheses and an optimization roadmap, and partner with an experimentation agency to interpret test results. Build dashboards using analytics and CDP tools (GA4, Quantum Metrics, Blueconic) and support cross-functional teams with data-backed recommendations across key customer segments.

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VF Corporation
VF Corporation
1 week ago

The North Face: Analyst Digital Personalization - Americas

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Last checked: 4 hours agoStatus: Live

Job Summary

Drive optimization for The North Face’s Americas eCommerce by analyzing digital customer journeys end-to-end and identifying friction, drop-offs, and conversion opportunities. Monitor and report performance trends, translate data into structured hypotheses and an optimization roadmap, and partner with an experimentation agency to interpret test results. Build dashboards using analytics and CDP tools (GA4, Quantum Metrics, Blueconic) and support cross-functional teams with data-backed recommendations across key customer segments.
Location: Denver
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Analyze end-to-end digital customer journeys (landing to checkout) to identify friction points, drop-offs, and conversion opportunities.
  • •Monitor and report key performance trends, translating what’s happening into clear insights and where to act.
  • •Support an optimization roadmap by translating data into structured opportunities and hypotheses.
  • •Partner with the experimentation agency to analyze test results and ensure insights are translated into business recommendations.
  • •Build and maintain dashboards and reporting tools tracking journey performance, test outcomes, and segment-level insights; collaborate with Product, Merchandising, and Marketing on data-backed recommendations.

Pay and Benefits

Salary: USD 90,720 - 113,400 annually

Key Requirements

  • •3-5 years in digital analytics, eCommerce, marketing analytics, or related fields.
  • •Bachelor’s degree in business, statistics, analytics, mathematics, or equivalent professional experience in a digital analytics role.
  • •Strong foundation in digital analytics tools such as GA4, Quantum Metrics, and a Consumer Data Platform (e.g., Blueconic/Databricks).
  • •Experience analyzing customer behavior, journeys, and performance trends; able to translate data into clear insights and structured outputs.
  • •Proficiency in Excel and experience with dashboards/reporting tools; familiarity with A/B testing, experimentation, and customer segmentation concepts.
Experience:ECommerceDigital analyticsMarketing analyticsExperimentationA/B testing
Education:Bachelor's in business, statistics, analytics, mathematics
Skills:Data analysisCommunicationData interpretationStructured thinkingStakeholder management
Tech Stack:GA4Quantum MetricsBlueconicDatabricksExcelDashboardsA/B testing

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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Glassdoor: 3.7
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