Visa

1 hour ago

Director, LAC Regional Marketing, Visa Commercial Solutions

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Lead Visa Commercial Solutions B2B marketing across Latin America and the Caribbean (LAC), based in Miami. Own regional go-to-market plans, demand generation, and account-based marketing (ABM) strategy, partnering closely with Sales, Product, Customer Success, Compliance, and regional teams. Drive nurture programs, digital content and site rollouts, customer insights, performance reporting, and case studies to deliver measurable revenue growth and strengthen the Visa brand.

Location: Miami

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and execute B2B marketing strategies that differentiate offerings and drive measurable outcomes across the LAC segment.
•Build nurture programs and oversee creation of digital content (web and social) and site development to improve conversion and engagement.
•Drive ABM by creating targeted strategies for high-value accounts and priority verticals in partnership with Sales and client teams.
•Lead customer insights via market research, competitive intelligence, and voice-of-customer data to refine messaging and strategy.
•Manage marketing budgets, performance reporting, and cross-functional alignment across Product, Customer Success, Compliance, and regional teams.

Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 242,800 annually

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•10+ years of work experience with a Bachelor’s degree, or 8+ years with an advanced degree, or 3+ years with a PhD.
•Bachelor’s degree in business or marketing; MBA preferred.
•B2B marketing experience with proven demand and revenue growth through integrated marketing programs.
•Expertise in account-based marketing (ABM), campaign management, and event marketing.
•Strong analytical skills with experience in marketing performance reporting and data-driven decision-making.

Experience:10+ yearsFinancial servicesPaymentsSaaSB2B marketing

Education:Bachelor's in business or marketing

Skills:Strategic thinkingCustomer focusData-driven decision makingExecutive communicationLeadership

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

1 hour ago

Director, LAC Regional Marketing, Visa Commercial Solutions

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Miami

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Develop and execute B2B marketing strategies that differentiate offerings and drive measurable outcomes across the LAC segment.
•Build nurture programs and oversee creation of digital content (web and social) and site development to improve conversion and engagement.
•Drive ABM by creating targeted strategies for high-value accounts and priority verticals in partnership with Sales and client teams.
•Lead customer insights via market research, competitive intelligence, and voice-of-customer data to refine messaging and strategy.
•Manage marketing budgets, performance reporting, and cross-functional alignment across Product, Customer Success, Compliance, and regional teams.

Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 242,800 annually

Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

•10+ years of work experience with a Bachelor’s degree, or 8+ years with an advanced degree, or 3+ years with a PhD.
•Bachelor’s degree in business or marketing; MBA preferred.
•B2B marketing experience with proven demand and revenue growth through integrated marketing programs.
•Expertise in account-based marketing (ABM), campaign management, and event marketing.
•Strong analytical skills with experience in marketing performance reporting and data-driven decision-making.

Experience:10+ yearsFinancial servicesPaymentsSaaSB2B marketing

Education:Bachelor's in business or marketing

Skills:Strategic thinkingCustomer focusData-driven decision makingExecutive communicationLeadership

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor