Scale Campaigns & ABM Manager - Workvivo

Zoom Video Communications
Dublin
Workplace: HybridFull timeEUR 59,700 - 95,500Function: Data Science & Machine LearningExperience: 6+ yearsSkills: ["Stakeholder communication","Account prioritization","Cross-functional collaboration","Data interpretation","Presenting metrics"]

Own Workvivo’s end-to-end tiered ABM motion by turning account insights into scalable strategies and multi-channel campaigns. Collaborate with SDR and AE leaders on account prioritization, sequencing, and shared transfer criteria to drive pipeline for targeted enterprise stakeholders. Build and maintain account scoring/intent and an enrichment and intent data stack, reporting on engagement, penetration, and pipeline influenced. Adapt the motion by region across US, EMEA, LATAM, and APJ.

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FursaFursa
Zoom Video Communications
Zoom Video Communications
1 day ago

Scale Campaigns & ABM Manager - Workvivo

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own Workvivo’s end-to-end tiered ABM motion by turning account insights into scalable strategies and multi-channel campaigns. Collaborate with SDR and AE leaders on account prioritization, sequencing, and shared transfer criteria to drive pipeline for targeted enterprise stakeholders. Build and maintain account scoring/intent and an enrichment and intent data stack, reporting on engagement, penetration, and pipeline influenced. Adapt the motion by region across US, EMEA, LATAM, and APJ.
Location: Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Manage Workvivo’s tiered ABM motion (1:1, 1:few, 1:many) by building and maintaining the account scoring and intent framework for tier placement and transitions.
  • •Design and run multi-channel campaigns integrating outbound, paid, and content so engagements feel unified across accounts.
  • •Partner with SDR leaders to convert account priorities into structured sequencing, cadence, and outreach strategies.
  • •Work with AE teams on account planning, define shared transfer criteria, and drive joint accountability for pipeline within target accounts.
  • •Oversee enrichment and intent data (including vendor relationships) and report ABM performance using account-level metrics such as engagement, penetration, and pipeline influenced.

Pay and Benefits

Salary: EUR 59,700 - 95,500

Key Requirements

  • •Over six years developing and managing tiered account-based marketing strategies.
  • •Experience using an intent or account scoring platform such as 6sense, Demandbase, or similar in a production environment.
  • •Experience with enrichment and data orchestration tools such as Clay, ZoomInfo, and Clearbit, including connecting outputs cleanly into a CRM.
  • •Proficiency in Salesforce and a sequencing tool like Outreach, including understanding account/contact data transfers between platforms.
  • •Direct experience as an SDR or working closely with SDR and AE teams on shared accounts and outcomes.
Experience:6+ yearsSaaSB2B
Skills:Stakeholder communicationAccount prioritizationCross-functional collaborationData interpretationPresenting metrics
Tech Stack:6senseDemandbaseClayZoomInfoClearbitSalesforceOutreach

Company Brief

Zoom Video Communications
Provides video conferencing, chat, phone, webinar, and collaboration software for businesses, schools, and individuals. Its platform is widely used for remote meetings, virtual events, and hybrid work communication.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 2011
WebsiteLinkedIn