Director, Conversion Strategy

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 115,000 - 140,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 10+ yearsEducation: bachelorsSkills: ["Communication","Strategic thinking","Stakeholder management","Analytical thinking","Cross-functional collaboration"]

Lead conversion strategy for onsite and in-app marketing to turn anonymous visitors into known users and drive paid subscriber growth. Own user journey optimization, experimentation roadmap (A/B testing, gating), and performance across subscription products. Partner across Email, Product, App, Data, and Editorial teams, while defining how martech platforms (e.g., Piano, Digioh) and audience segmentation strategies support the acquisition roadmap.

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Dotdash Meredith
Dotdash Meredith
1 month ago

Director, Conversion Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 days agoStatus: Live

Job Summary

Lead conversion strategy for onsite and in-app marketing to turn anonymous visitors into known users and drive paid subscriber growth. Own user journey optimization, experimentation roadmap (A/B testing, gating), and performance across subscription products. Partner across Email, Product, App, Data, and Editorial teams, while defining how martech platforms (e.g., Piano, Digioh) and audience segmentation strategies support the acquisition roadmap.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Own conversion strategy across the customer journey, optimizing user journeys from onsite experiences through in-app engagement to increase activation and subscription conversion.
  • •Define strategy for moving users from free to paid experiences, including segmentation and appropriate offers by user and timing.
  • •Develop and maintain onsite experimentation roadmap, including A/B testing, gating, and user journeys.
  • •Monitor, analyze, and continuously optimize conversion performance across channels, establishing KPIs and reporting frameworks.
  • •Partner cross-functionally with Email, Product, App, Data, and Editorial teams to deliver experiences that drive newsletter acquisition and/or in-app activation to paid subscriptions.
Travel: Low travel

Pay and Benefits

Salary: USD 115,000 - 140,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401k

Key Requirements

  • •Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
  • •10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
  • •Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
  • •Strong understanding of onsite marketing strategies, free-to-paid conversion journeys, and ad gating strategies.
  • •Hands-on experience with marketing technology platforms such as Piano and Digioh (or comparable Martech platforms).
Experience:10+ yearsSubscription marketingCustomer acquisitionConversion optimization
Education:Bachelor's
Skills:CommunicationStrategic thinkingStakeholder managementAnalytical thinkingCross-functional collaboration
Tech Stack:PianoDigiohMartechA/B testing

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn