Manager Brand Communications, FB/BB/F1 (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsEducation: bachelorsSkills: ["Team player","Integrity","Communication","Relationship management","Negotiation"]

Lead the development and execution of integrated brand communications strategies for teamsports in China, aligned to China business priorities and global guidelines. Drive action plans to maximize brand and (new) product exposure across creative, social, PR, and activation, partnering with product, sports, culture, and retail marketing teams. Manage agency relationships, budget control, quality systems, and launch coordination, and report campaign performance through research and brand health KPIs.

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Adidas
Adidas
5 hours ago

Manager Brand Communications, FB/BB/F1 (Shanghai, SH, CN)

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead the development and execution of integrated brand communications strategies for teamsports in China, aligned to China business priorities and global guidelines. Drive action plans to maximize brand and (new) product exposure across creative, social, PR, and activation, partnering with product, sports, culture, and retail marketing teams. Manage agency relationships, budget control, quality systems, and launch coordination, and report campaign performance through research and brand health KPIs.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute brand communications marketing strategies and plans aligned to China business strategies and global guidelines.
  • •Create integrated action plans for teamsports to maximize brand and (new) product exposure and drive efficient execution.
  • •Partner with Product Marketing, Sports Marketing, Culture Marketing, and Retail Marketing teams to support brand assets, trade fairs, and trade meetings.
  • •Manage agency and media vendor relationships, ensure correct trademark/logo usage, and run quality control systems for materials.
  • •Control and optimize the Brand Communication budget, track and evaluate campaign performance, and report results via regular quality reports and brand health KPIs.

Key Requirements

  • •3–5 years’ experience in advertising or communications, with prior experience in advertising, PR, and creative services in China.
  • •Strong ability to plan and execute brand communications strategies for teamsports, especially football and basketball.
  • •Knowledge of brand/category marketing and trade marketing, with excellent presentation and organizational skills.
  • •Fluent English and Mandarin.
  • •University degree or above in a marketing or communications-related discipline.
Experience:3-5 yearsAdvertisingPRCreative servicesSports marketingBrand/category marketingTrade marketing
Education:Bachelor's
Skills:Team playerIntegrityCommunicationRelationship managementNegotiation
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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