VP, Product Development- Asia

Hoka
Hong Kong
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 15+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Problem-solving","Strategic thinking","Inclusion"]

Senior leader responsible for end-to-end product development across Asia for multiple Deckers brands. Sets strategic direction, governance, and standards to deliver consumer-led innovation, speed-to-market, quality, and cost discipline at scale; partners with Design, Sourcing, Manufacturing and Brand leadership to drive multi-brand, multi-region product development, materials, and engineering initiatives while building diverse, high-performing teams.

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FursaFursa
Hoka
Hoka
5 months ago

VP, Product Development- Asia

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Last checked: 21 days agoStatus: Live

Job Summary

Senior leader responsible for end-to-end product development across Asia for multiple Deckers brands. Sets strategic direction, governance, and standards to deliver consumer-led innovation, speed-to-market, quality, and cost discipline at scale; partners with Design, Sourcing, Manufacturing and Brand leadership to drive multi-brand, multi-region product development, materials, and engineering initiatives while building diverse, high-performing teams.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Set and lead the Asia product development strategy across brands and categories, aligned to enterprise priorities, consumer insights, and long-term growth objectives
  • •Establish governance, decision frameworks, and development standards that enable speed, consistency, and innovation across regions
  • •Own end-to-end product development execution, ensuring timely delivery of high-quality samples that meet performance, aesthetic, cost, and market requirements
  • •Establish and govern development processes, milestones, and critical paths to improve speed-to-market and operational efficiency
  • •Partner with Design, Sourcing, Manufacturing, and Brand teams to balance innovation, manufacturability, scalability, and cost discipline

Key Requirements

  • •Bachelor’s degree in Product Development, Engineering, or related field
  • •15+ years of progressive experience in footwear product development and costing
  • •10+ years in people leadership roles and at least 5 years in senior leadership
  • •Deep expertise in footwear development, engineering, materials, costing, and manufacturing
  • •Proven experience leading multi-brand, multi-region organizations within Asia
Experience:15+ yearsFootwearRetailFashion
Education:Bachelor's in Engineering
Skills:LeadershipCommunicationProblem-solvingStrategic thinkingInclusion

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website