3 months ago

Director, Consumer Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Senior leader responsible for Canada Consumer Insights, partnering with BU President and Marketing leadership to drive consumer-first strategy and growth. Sets the insights agenda, identifies white space and growth opportunities, leads an enterprise-wide transformation of insights, and mentors a high-performing team to translate consumer learnings into actionable business decisions across brands and categories.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Own the Consumer Insights agenda as a strategic growth function, setting direction on where to play and how to win by translating consumer understanding into growth opportunities.
•Serve as a senior strategic leader and thought partner to BU Marketing and cross-functional leaders, shaping business and brand strategy through rigorous insights and clear point of view.
•Drive end-to-end insight-to-action leadership, translating complex learnings into actionable recommendations and prioritized actions that accelerate growth.
•Define and lead the integrated learning strategy across key marketing levers (e.g., testing for communications, product claims, packaging) for existing and new products.
•Identify growth opportunities and consumer tensions across the platform, guiding long-term brand equity, relevance, and conversion.

Pay and Benefits

Perks:Health InsuranceRetirementWellness Stipend

Key Requirements

•POS data (Nielsen/IRI) and panel data experience (hands-on)
•Social listening experience is required
•Strong analytical capabilities with advanced tools and translating data into growth recommendations
•Proven track record in leading strategic consumer insights to drive business and brand growth
•Experience coaching, developing, and inspiring a high-performing insights team

Experience:Consumer insightsConsumer researchMarketingAdvertising

Skills:LeadershipCommunicationStorytellingInfluenceCollaboration

Languages:English

Tech Stack:NielsenIRIPOS dataSocial listeningAnalytical toolsExcelPower BI

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

3 months ago

Director, Consumer Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Own the Consumer Insights agenda as a strategic growth function, setting direction on where to play and how to win by translating consumer understanding into growth opportunities.
•Serve as a senior strategic leader and thought partner to BU Marketing and cross-functional leaders, shaping business and brand strategy through rigorous insights and clear point of view.
•Drive end-to-end insight-to-action leadership, translating complex learnings into actionable recommendations and prioritized actions that accelerate growth.
•Define and lead the integrated learning strategy across key marketing levers (e.g., testing for communications, product claims, packaging) for existing and new products.
•Identify growth opportunities and consumer tensions across the platform, guiding long-term brand equity, relevance, and conversion.

Pay and Benefits

Perks:Health InsuranceRetirementWellness Stipend

Key Requirements

•POS data (Nielsen/IRI) and panel data experience (hands-on)
•Social listening experience is required
•Strong analytical capabilities with advanced tools and translating data into growth recommendations
•Proven track record in leading strategic consumer insights to drive business and brand growth
•Experience coaching, developing, and inspiring a high-performing insights team

Experience:Consumer insightsConsumer researchMarketingAdvertising

Skills:LeadershipCommunicationStorytellingInfluenceCollaboration

Languages:English

Tech Stack:NielsenIRIPOS dataSocial listeningAnalytical toolsExcelPower BI

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn