Webinar Events Lead, B2B (12 Month Fixed Term Contract)

Canva
San Francisco
Workplace: HybridContractUSD 154,000 - 245,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Relationship management","Stakeholder management","Project coordination","Ability to manage multiple productions","Work effectively under pressure"]

Own and execute Canva’s B2B webinar program end-to-end across enterprise thought-leadership and partner/Ecosystem streams. Lead strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline. Manage partner webinar production with ecosystem partners, coordinate third-party publishers/agency relationships, run “What’s New” product webinars, and launch LinkedIn Live companion programming with gated registration and lead-capture analytics.

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Canva
Canva
21 hours ago

Webinar Events Lead, B2B (12 Month Fixed Term Contract)

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Last checked: 5 hours agoStatus: Live

Job Summary

Own and execute Canva’s B2B webinar program end-to-end across enterprise thought-leadership and partner/Ecosystem streams. Lead strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline. Manage partner webinar production with ecosystem partners, coordinate third-party publishers/agency relationships, run “What’s New” product webinars, and launch LinkedIn Live companion programming with gated registration and lead-capture analytics.
Location: San Francisco
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own and execute the B2B webinar program end-to-end across enterprise thought-leadership webinars and a combined B2B/Ecosystem partner webinar series.
  • •Run the B2B webinar production pipeline including strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion.
  • •Manage partner webinar pipeline in partnership with the Ecosystem team, securing partners and coordinating required internal product/PMM participation.
  • •Coordinate third-party publishers/agencies for sponsored/co-produced thought-leadership content, including briefing, script oversight, and format development.
  • •Launch and manage LinkedIn Live companion channels, manage gated registration and promotion, and oversee distribution/repurposing and gated-content CTAs with lead-capture mechanics.

Pay and Benefits

Salary: USD 154,000 - 245,000 annually

Key Requirements

  • •Experience producing webinars or similar live/branded content series in a B2B or enterprise marketing context.
  • •Experience managing partnership or co-marketing relationships to secure and coordinate partner-led content.
  • •Comfortable managing third-party publishers/agencies (e.g., sponsored or syndicated deals), including briefing, negotiating scope, and ensuring quality.
  • •Strong guest/partner sourcing and relationship management skills, including pitching, briefing, and managing internal and external talent.
  • •Working knowledge of webinar platforms and campaign tracking (e.g., Goldcast, YouTube, LinkedIn Live, UTM and registration/MQL reporting).
Skills:Relationship managementStakeholder managementProject coordinationAbility to manage multiple productionsWork effectively under pressure
Languages:English
Tech Stack:GoldcastYouTubeLinkedIn LiveLinkedInHubSpotUTM trackingMQL reportingAI discoverability

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor