Global Customer Marketing Manager

Ivalua
France
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Data-driven decision-making","Relationship building","Organizational execution","Analytics focus","AI savviness"]

Own end-to-end customer marketing journeys across three geographies, including nurture and upsell programs, advocacy and reference curation, and digital/demand generation into the install base. Use customer, product usage, and pipeline data to target high-propensity accounts, define measurable program metrics, build dashboards, and run ABM enhancement with Sales and Customer Success. Deliver coordinated execution with cross-functional teams and keep performance visible and accountable to adoption and expansion outcomes.

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FursaFursa
Ivalua
Ivalua
1 day ago

Global Customer Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Own end-to-end customer marketing journeys across three geographies, including nurture and upsell programs, advocacy and reference curation, and digital/demand generation into the install base. Use customer, product usage, and pipeline data to target high-propensity accounts, define measurable program metrics, build dashboards, and run ABM enhancement with Sales and Customer Success. Deliver coordinated execution with cross-functional teams and keep performance visible and accountable to adoption and expansion outcomes.
Location: France
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own globally delivered customer nurture and upsell programs end-to-end, liaising with event marketing and supporting messaging around strategic priorities.
  • •Manage advocacy and reference programs by curating, nurturing, and maintaining a pipeline of reference customers, advocates, and speakers.
  • •Drive expansion demand in the install base through cross-sell and upsell campaigns (webinars, in-product, email, and event follow-up) and prioritize accounts using account health and whitespace data.
  • •Define and report program success metrics (digital moves/event ROI, advocacy participation, content usage, influenced/sourced pipeline) and use insights to reallocate effort.
  • •Build reporting/dashboards for North American customer marketing and coordinate daily execution with Customer Success, Sales, Product Marketing, and Corporate Communications.

Key Requirements

  • •6+ years of B2B marketing experience with a core in customer marketing, advocacy, digital or lifecycle marketing at an enterprise SaaS company.
  • •Hands-on experience planning and running cross-media digital marketing campaigns (email, web, media and social media).
  • •Account Based Marketing experience with reverse planning and early partnership with Sales on marketing operations, including evergreen results monitoring.
  • •Experience generating expansion demand and influenced pipeline from the existing customer base, working alongside Sales toward revenue goals.
  • •Comfort with data and analytics: segment accounts, read pipeline reports, build/interpret dashboards, and work fluently with CRM, marketing automation, and spreadsheets/BI tools.
Experience:B2B marketingEnterprise SaaSAccount-based marketing (ABM)Digital marketingDemand generation
Education:
Skills:Data-driven decision-makingRelationship buildingOrganizational executionAnalytics focusAI savviness
Languages:EnglishFrench
Tech Stack:CRMMarketing automationSpreadsheetsBI dashboards

Company Brief

Ivalua
Provides a cloud-based procure-to-pay and sourcing platform that helps organizations manage procurement, supplier relationships, sourcing events, and spend analytics to drive cost savings, compliance, and supplier collaboration across global enterprises.
Industry: Procurement Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn