2 days ago

Brand IP Campaign Strategist, Integrated Marketing Campaigns (E-Commerce, Indonesia)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Drive end-to-end execution of large-scale e-commerce promotional campaigns by conceptualizing, developing, and launching Brand IP marketing initiatives. Partner cross-functionally with account managers, user research, creator management, PR, design, product, and R&D to optimize campaigns and resources. Analyze performance against order and GMV targets, recommend improvements, and stay current on social and e-commerce trends. Own campaign monetization to improve revenue and platform ROI.

Location: Jakarta

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Conceptualize, develop, and execute Brand IP marketing campaigns.
•Coordinate with cross-functional stakeholders (account managers, user research, creator management, marketing, PR, designers, product, and R&D) to create and optimize campaigns.
•Analyze campaign performance against order and GMV targets and provide ongoing optimization recommendations.
•Monitor trends across social media, e-commerce, and digital marketing to inform campaign optimization.
•Handle campaign monetization to optimize campaign revenue and platform ROI.

Key Requirements

•At least one year of experience in e-commerce and/or brand companies.
•Excellent marketing planning skills, with experience owning a full campaign lifecycle from ideation to execution.
•Strong user product awareness and familiarity with social media applications; able to adopt new ideas and trends.
•Strong executive and communication abilities.

Experience:1+ yearsE-commerce

Skills:CommunicationLogical thinkingExecutive abilityData analysisCampaign planning

Tech Stack:Digital marketingSocial media

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Brand IP Campaign Strategist, Integrated Marketing Campaigns (E-Commerce, Indonesia)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Jakarta

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Conceptualize, develop, and execute Brand IP marketing campaigns.
•Coordinate with cross-functional stakeholders (account managers, user research, creator management, marketing, PR, designers, product, and R&D) to create and optimize campaigns.
•Analyze campaign performance against order and GMV targets and provide ongoing optimization recommendations.
•Monitor trends across social media, e-commerce, and digital marketing to inform campaign optimization.
•Handle campaign monetization to optimize campaign revenue and platform ROI.

Key Requirements

•At least one year of experience in e-commerce and/or brand companies.
•Excellent marketing planning skills, with experience owning a full campaign lifecycle from ideation to execution.
•Strong user product awareness and familiarity with social media applications; able to adopt new ideas and trends.
•Strong executive and communication abilities.

Experience:1+ yearsE-commerce

Skills:CommunicationLogical thinkingExecutive abilityData analysisCampaign planning

Tech Stack:Digital marketingSocial media

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn