GTM Strategy & Operations Lead, Reseller & Ecosystem Programs (APAC)

OpenAI
Singapore
Workplace: HybridFull timeFunction: Business OperationsExperience: 10+ yearsSkills: ["Cross-functional collaboration","Program design","Analytical rigor","Stakeholder management","Strategic thinking"]

Build and launch the ChatGPT Ads reseller program and ecosystem acceleration motions for APAC. Define partner roles across acquisition, activation, spend growth, market expansion, and support, including enablement, governance, and measurement. Partner cross-functionally to design incentive structures, reporting cadences, playbooks, and performance review mechanisms—ensuring scalable growth while protecting user trust, platform integrity, and long-term advertiser value.

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FursaFursa
OpenAI
OpenAI
1 day ago

GTM Strategy & Operations Lead, Reseller & Ecosystem Programs (APAC)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Build and launch the ChatGPT Ads reseller program and ecosystem acceleration motions for APAC. Define partner roles across acquisition, activation, spend growth, market expansion, and support, including enablement, governance, and measurement. Partner cross-functionally to design incentive structures, reporting cadences, playbooks, and performance review mechanisms—ensuring scalable growth while protecting user trust, platform integrity, and long-term advertiser value.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Design and build the ChatGPT Ads reseller program, including segmentation, eligibility, commercial and operating models, onboarding, governance, and performance management.
  • •Define reseller and ecosystem partner roles across acquisition, activation, spend growth, market expansion, support, and scaled coverage.
  • •Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and other ecosystem participants.
  • •Launch reseller motions in partnership with Sales, Partnerships, Legal, Finance, Policy, Product, Marketing, Customer Success, Support, and Ads Ops.
  • •Design ecosystem acceleration programs and partner incentive structures, including enablement/certification, scoring and reporting cadences, escalation paths, and performance reviews.

Key Requirements

  • •10+ years of experience building partner strategy, channel programs, reseller programs, sales strategy, revenue operations, business operations, or GTM program management.
  • •Meaningful experience in digital advertising, media, adtech, agencies, marketplaces, or platform businesses.
  • •Experience designing and scaling reseller/channel/partner/ecosystem programs from early design through execution.
  • •Ability to navigate ads GTM complexity, including advertiser needs, agency dynamics, partner incentives, billing, measurement, support, and sales coverage.
  • •Strong program design and analytics skills, including evaluating incrementality, ROI, partner quality, and operational health.
Experience:10+ yearsDigital advertisingMediaAdtechMarketplacePlatform businessesGTM programsRevenue operations
Skills:Cross-functional collaborationProgram designAnalytical rigorStakeholder managementStrategic thinking

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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