Senior Brand Insights & Governance Manager

Xometry
United States
Workplace: HybridFull timeUSD 132,000 - 150,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Enablement","Teaching","Governance","Recommendation building","Cross-functional collaboration"]

Own how the organization understands its audiences and how the brand shows up because of it. You’ll lead segmentation and persona development, maintain ongoing brand health tracking (including NPS trends), and translate insights into recommendations. You’ll also build and govern the systems, tools, and guidelines—documentation, enablement, and quality standards—so teams across the business can apply brand and audience knowledge correctly at scale, including through internal AI-enabled tools.

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Xometry
Xometry
5 days ago

Senior Brand Insights & Governance Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Own how the organization understands its audiences and how the brand shows up because of it. You’ll lead segmentation and persona development, maintain ongoing brand health tracking (including NPS trends), and translate insights into recommendations. You’ll also build and govern the systems, tools, and guidelines—documentation, enablement, and quality standards—so teams across the business can apply brand and audience knowledge correctly at scale, including through internal AI-enabled tools.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own segmentation and personas, keeping them accurate, current, and grounded in real audience behavior.
  • •Build and evolve the insight base by synthesizing research, data, and signals as the marketplace shifts.
  • •Maintain an ongoing pulse on brand health using relevant metrics and NPS trends, turning findings into prioritized stakeholder recommendations.
  • •Own brand guidelines, Confluence documentation, and governance processes that ensure consistent brand and persona usage across the org.
  • •Build and evolve internal tools (including Claude-related capabilities) and set quality standards through enablement, documentation, and hands-on support.

Pay and Benefits

Salary: USD 132,000 - 150,000 annually
Perks:401kHealth InsuranceDentalVisionLife InsuranceDisability InsurancePaid LeaveEapParental Leave

Key Requirements

  • •8+ years in brand strategy, audience insights, or market research, ideally in B2B, marketplace, or two-sided platform businesses.
  • •Proven experience building and scaling segmentation and personas from research through org-wide adoption.
  • •Comfort with qualitative and quantitative research and translating findings into actionable recommendations for non-researchers.
  • •Experience owning governance systems such as brand guidelines, documentation platforms, and approval workflows that scale with the organization.
  • •Familiarity with AI tools (e.g., Claude) and experience using marketing analytics to run measurement and post-mortems that shape next campaigns.
Experience:8+ years
Skills:EnablementTeachingGovernanceRecommendation buildingCross-functional collaboration
Languages:English
Tech Stack:ClaudeConfluence

Company Brief

Xometry
Operates an on-demand digital manufacturing marketplace connecting buyers with manufacturing partners for CNC machining, 3D printing, sheet metal, injection molding and other custom parts, leveraging instant quoting and supply chain services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Rockville, United States
Founded: 2013
Glassdoor
Glassdoor: 3.8
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