Manager Marketing BU Sportstyle

Lead the planning and execution of global Sportstyle BU marketing initiatives, focusing on sell-in readiness, seasonal franchise activation, and fashion collaborations. Develop positioning and consumer targeting for key seasonal initiatives, manage cross-functional delivery of sell-in tools and marketing assets, and partner with the internal creative agency to produce sell-in copy and video assets. Own day-to-day project management and maintain franchise marketing playbooks, coordinating alignment across Product, GTM, Creative, Production, and Marketing.