Assistant Brand Manager

Dyson
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical thinking","Cross-functional collaboration","Communication","Operational execution","Creative thinking"]

Support the development and execution of a new category strategy by translating local market insights into actionable plans. Conduct category analysis and competitor research, help build range and pricing plans, and assist with annual planning and budget management, including SAP spending tracking. Coordinate local communication and campaign execution with global and cross-functional teams, track media/social performance, and monitor category sales and NPD results. Prepare business review decks and collaborate closely with external partners and suppliers.

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Dyson
Dyson
1 month ago

Assistant Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 days agoStatus: Live

Job Summary

Support the development and execution of a new category strategy by translating local market insights into actionable plans. Conduct category analysis and competitor research, help build range and pricing plans, and assist with annual planning and budget management, including SAP spending tracking. Coordinate local communication and campaign execution with global and cross-functional teams, track media/social performance, and monitor category sales and NPD results. Prepare business review decks and collaborate closely with external partners and suppliers.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Conduct category market analysis and competitor research to identify product opportunities and local trends.
  • •Assist in developing category strategy, range architecture, and pricing plans; support annual planning and budget management with SAP spending tracking.
  • •Execute tactical initiatives aligned with marketing strategy to drive share growth and achieve sales targets.
  • •Support local communication strategy and campaign execution by coordinating with global/local cross-functional teams and external agencies.
  • •Monitor category sales and NPD performance, manage key data sources, review media/social spending effectiveness, and prepare monthly/quarterly business review decks.

Key Requirements

  • •At least 3 years of experience in brand management, marketing, or category management.
  • •Experience with home appliances is a plus.
  • •Business acumen with insight-driven decision-making.
  • •Creative mindset with excellent operational execution.
  • •Fluency in written English and verbal communication.
Experience:3+ years
Skills:Analytical thinkingCross-functional collaborationCommunicationOperational executionCreative thinking
Languages:English
Tech Stack:SAP

Company Brief

Dyson
Designs and manufactures innovative home appliances including vacuum cleaners, air purifiers, hand dryers, hair care products, and heaters using advanced engineering and proprietary technologies focused on performance and design.
Industry: Home Appliances
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Malmesbury, United Kingdom
Founded: 1991
WebsiteLinkedIn