Senior Product Marketing Manager, Platform Strategy

Ibotta
Denver
Workplace: HybridFull timeUSD 140,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Writing","Strategic thinking","Stakeholder management","Competitive analysis","Synthesizing complex information"]

Own the commercial story for the Ibotta Performance Network by building and governing platform-level messaging architecture that powers Sales, Sales Enablement, and Demand Generation. Lead narrative and positioning evolution as Ibotta grows as a performance network, define the unified data narrative across publisher and AI capabilities, and translate competitive and Voice-of-Customer insights into executive-ready strategy and sales collateral.

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Ibotta
Ibotta
1 month ago

Senior Product Marketing Manager, Platform Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own the commercial story for the Ibotta Performance Network by building and governing platform-level messaging architecture that powers Sales, Sales Enablement, and Demand Generation. Lead narrative and positioning evolution as Ibotta grows as a performance network, define the unified data narrative across publisher and AI capabilities, and translate competitive and Voice-of-Customer insights into executive-ready strategy and sales collateral.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the Ibotta Performance Network master narrative that defines the commercial story for every GTM motion.
  • •Evolve platform positioning and category narrative, and define messaging architecture from top-level positioning to capability proof points.
  • •Establish and govern a messaging framework so Sales, Sales Enablement, Marketing, and others communicate consistent approved positioning.
  • •Translate competitive intelligence and Voice of Customer insights into quarterly narrative recommendations and differentiated market positioning.
  • •Create executive-level commercial narratives for enterprise customers, strategic partnerships, and marquee opportunities, and maintain a unified source-of-truth library.

Pay and Benefits

Salary: USD 140,000 - 160,000 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kEquityPaid Leave

Key Requirements

  • •8+ years of experience across Product Marketing, Brand Strategy, Commercial Strategy, or related disciplines, shaping company/platform narratives.
  • •Experience in retail media, adtech, commerce media, or performance marketing ecosystems (networks/marketplaces/platform businesses preferred).
  • •Deep familiarity with enterprise CPG marketing organizations and how brands evaluate advertising and commerce platforms (CPG experience preferred).
  • •Proven ability to build company/platform/category narratives, including repositioning products or defining emerging categories.
  • •Bachelor's degree or equivalent experience required.
Experience:8+ yearsRetail mediaAdtechCommerce mediaPerformance marketingCPGDataAI
Education:Bachelor's
Skills:WritingStrategic thinkingStakeholder managementCompetitive analysisSynthesizing complex information

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Ibotta
Ibotta is a mobile cashback and rewards platform that enables consumers to earn rebates and discounts on grocery, retail, and online purchases while providing brands and retailers with promotional and shopper insights.
Industry: E-commerce
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: Denver, United States
Founded: 2012
WebsiteLinkedIn