Creative Director of Copy

Twin Health
United States
Workplace: RemoteFull timeUSD 190,000 - 205,000 annuallyFunction: Executive & General ManagementExperience: 7+ yearsSkills: ["Leadership","Mentoring","Cross-functional collaboration","Editorial judgment","Stakeholder alignment"]

Lead the written voice across Twin Health’s member, employer, and healthcare-platform audiences as a player-coach. Own voice and tone standards end to end, build and maintain the Voice & Language Guide, and drive editorial planning and review workflows across channels. Guide a small writing team, write high-stakes executive and brand moments personally, and partner with Brand & Experience, Product Marketing, Design, and clinical/legal reviewers to ensure coherence and quality at scale.

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Twin Health
Twin Health
14 hours ago

Creative Director of Copy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead the written voice across Twin Health’s member, employer, and healthcare-platform audiences as a player-coach. Own voice and tone standards end to end, build and maintain the Voice & Language Guide, and drive editorial planning and review workflows across channels. Guide a small writing team, write high-stakes executive and brand moments personally, and partner with Brand & Experience, Product Marketing, Design, and clinical/legal reviewers to ensure coherence and quality at scale.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own Twin’s voice and tone across every audience and maintain the Voice & Language Guide as the brand evolves.
  • •Steward narrative consistency by preventing narrative drift and ensuring content is both on-brief and on-voice.
  • •Own the overarching content calendar for brand and editorial voice across channels so editorial visibility covers what ships.
  • •Lead and grow the copywriting team, distributing priorities as the team scales while personally writing and editing highest-stakes brand moments.
  • •Partner with Brand & Experience, Product Marketing, and other teams to translate brand strategy into copy standards and route content through for final voice/coherence checks.

Pay and Benefits

Salary: USD 190,000 - 205,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeaveEquityRemote WorkHsaFsa

Key Requirements

  • •7+ years in copywriting or content strategy, including experience leading or mentoring other writers, with meaningful work in healthcare, health tech, or another complex regulated buyer environment.
  • •A portfolio showing range across consumer/emotional writing and B2B/executive writing.
  • •Ability to translate brand strategy and voice guidelines into a working system a team can execute against.
  • •Comfort operating as both a working writer and a people leader—editing and writing, not only managing.
  • •Experience partnering cross-functionally (including with Product Marketing, Design, and clinical/legal reviewers) on regulated or claims-sensitive content.
Experience:7+ yearsHealthcareHealth tech
Skills:LeadershipMentoringCross-functional collaborationEditorial judgmentStakeholder alignment
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Twin Health
Provides an AI-driven metabolic health platform that creates a personalized 'digital twin' to help prevent, manage, and reverse chronic metabolic conditions like diabetes through continuous data, coaching, and clinical care.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn