CarMax

4 weeks ago

Manager, Marketing Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead and evolve marketing measurement across channels, programs, and markets to drive optimized marketing investment and ROAS. Design experiment frameworks, set success criteria, and use methodologies like media mix modeling, multi-touch attribution, incrementality testing, and A/B experimentation to quantify impact and guide decisions. Partner with channel marketing managers, agencies, and data/tech teams, deliver executive-ready dashboards and insights, and mentor a team of junior analysts.

Location: Richmond

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead and evolve marketing measurement approaches across channels, programs, and markets to maintain a best-in-class analytics capability.
•Leverage media mix modeling, multi-touch attribution, incrementality testing, and experimentation to inform decisions and set ROAS targets.
•Design test frameworks, define success criteria, partner with channel managers to structure tests, and scale learnings.
•Deliver portfolio-level analyses to optimize investment allocation and quantify efficiency across large annual budgets.
•Serve as primary analytics partner to channel marketing managers, present findings to senior leaders, and mentor junior analysts.

Pay and Benefits

Salary: USD 102,100 - 163,400 annually

Perks:Paid LeavePaid Holidays

Key Requirements

•BA/BS in Business, Marketing, Economics, Statistics, Mathematics, Engineering, Computer Science, or a related quantitative field.
•7+ years of experience in marketing analytics, media analytics, or a related analytical role.
•Strong analytical and problem-solving skills with a track record of delivering actionable insights that influence investment decisions.
•Experience with marketing measurement methodologies including attribution modeling, media mix modeling, incrementality testing, and A/B experimentation.
•Strong working knowledge of SQL, Python or R, Snowflake, Excel, Tableau, and PowerPoint.

Experience:7+ years

Education:Bachelor's

Skills:Problem-solvingCommunicationLeadershipMentoringCross-functional influence

Tech Stack:Media mix modeling (MMM)Multi-touch attribution (MTA)Incrementality testingA/B experimentationSQLPythonRSnowflakeExcelTableauPowerPointGoogle AdsDV360MetaDSPsGA4Adobe Analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

CarMax

Industry: Automotive

Website

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CarMax

4 weeks ago

Manager, Marketing Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Richmond

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead and evolve marketing measurement approaches across channels, programs, and markets to maintain a best-in-class analytics capability.
•Leverage media mix modeling, multi-touch attribution, incrementality testing, and experimentation to inform decisions and set ROAS targets.
•Design test frameworks, define success criteria, partner with channel managers to structure tests, and scale learnings.
•Deliver portfolio-level analyses to optimize investment allocation and quantify efficiency across large annual budgets.
•Serve as primary analytics partner to channel marketing managers, present findings to senior leaders, and mentor junior analysts.

Pay and Benefits

Salary: USD 102,100 - 163,400 annually

Perks:Paid LeavePaid Holidays

Key Requirements

•BA/BS in Business, Marketing, Economics, Statistics, Mathematics, Engineering, Computer Science, or a related quantitative field.
•7+ years of experience in marketing analytics, media analytics, or a related analytical role.
•Strong analytical and problem-solving skills with a track record of delivering actionable insights that influence investment decisions.
•Experience with marketing measurement methodologies including attribution modeling, media mix modeling, incrementality testing, and A/B experimentation.
•Strong working knowledge of SQL, Python or R, Snowflake, Excel, Tableau, and PowerPoint.

Experience:7+ years

Education:Bachelor's

Skills:Problem-solvingCommunicationLeadershipMentoringCross-functional influence

Tech Stack:Media mix modeling (MMM)Multi-touch attribution (MTA)Incrementality testingA/B experimentationSQLPythonRSnowflakeExcelTableauPowerPointGoogle AdsDV360MetaDSPsGA4Adobe Analytics

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

CarMax

Industry: Automotive

Website