Marketing Manager, Australia

Whatnot
Sydney, Melbourne
Workplace: HybridFull timeAUD 153,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Data-driven mindset","Executional excellence","Adaptability","Low ego","Outcome focus"]

Own growth of a product category in Australia by driving acquisition and retention through influencer, paid, and event marketing. Plan and execute digital and in-person events with sellers, develop high-performing paid content, and manage creator/influencer partnerships focused on first-time buyers, conversion, and retention. Use data and KPIs to refine strategy and scale market-specific playbooks with US and international counterparts.

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Whatnot
Whatnot
4 months ago

Marketing Manager, Australia

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Last checked: 1 hour agoStatus: Live

Job Summary

Own growth of a product category in Australia by driving acquisition and retention through influencer, paid, and event marketing. Plan and execute digital and in-person events with sellers, develop high-performing paid content, and manage creator/influencer partnerships focused on first-time buyers, conversion, and retention. Use data and KPIs to refine strategy and scale market-specific playbooks with US and international counterparts.
Location: Sydney, Melbourne
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive user acquisition in Australia with campaigns and events that generate community buzz and demand.
  • •Build and manage a roster of influencers/creators to drive first-time buyers with conversion and retention metrics.
  • •Develop high-performing content with the creative team for paid campaigns to improve conversion and first-time buyer growth.
  • •Plan and execute digital and in-person events with sellers and internal teams to build awareness and supply/demand metrics.
  • •Measure marketing effectiveness using data to refine strategy and scale playbooks across markets with US and international counterparts.

Pay and Benefits

Salary: AUD 153,000 - 180,000 annually
Perks:Health InsuranceRemote Work

Key Requirements

  • •5–10 years in consumer or category marketing in fast-paced, high-growth environments.
  • •Proven influencer marketing expertise, building and managing a roster of creators to drive first-time buyers at competitive CAC.
  • •Ability to develop and deliver performance content for paid ads at acquisition scale.
  • •Experience planning and executing digital and in-person events that drive measurable growth and community engagement.
  • •A data-driven mindset with end-to-end campaign ownership across multiple channels and KPI optimization.
Experience:5-10 yearsConsumer marketingCategory marketingHigh-growth environments
Skills:Data-driven mindsetExecutional excellenceAdaptabilityLow egoOutcome focus

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn