Product Marketing Manager, Financial Services

Clio
Burnaby, Toronto, Calgary
Workplace: HybridFull timeCAD 97,300 - 131,700 annuallyFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Communication","Collaboration","Strategic thinking","Problem-solving","Data-driven decision making"]

Own go-to-market and product adoption for your product portfolios, including positioning and messaging, feature launch plans, and internal enablement. Partner with product, sales, marketing, support, customer success, payment operations, and revenue operations to communicate customer value. Build data-informed campaigns and experiments to improve adoption, retention, and customer insights, while tracking performance against KPIs and sharing learnings cross-functionally.

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Clio
Clio
2 months ago

Product Marketing Manager, Financial Services

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Last checked: 17 days agoStatus: Live

Job Summary

Own go-to-market and product adoption for your product portfolios, including positioning and messaging, feature launch plans, and internal enablement. Partner with product, sales, marketing, support, customer success, payment operations, and revenue operations to communicate customer value. Build data-informed campaigns and experiments to improve adoption, retention, and customer insights, while tracking performance against KPIs and sharing learnings cross-functionally.
Location: Burnaby, Toronto, Calgary
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead go-to-market and product adoption efforts, including positioning, messaging, and new feature launches.
  • •Develop strategies with product teams to bring new features to market.
  • •Enable internal teams (sales, marketing, support, customer success, payment operations, revenue operations) to tell a compelling product story.
  • •Create marketing campaigns and adoption programs to increase adoption and support retention.
  • •Use customer/product data and competitive intelligence to conduct research, run experiments, and track KPIs.

Pay and Benefits

Salary: CAD 97,300 - 131,700 annually
Perks:Health InsuranceDentalVisionHybrid WorkRrsp MatchingCounseling Benefit

Key Requirements

  • •2–4 years of experience in product marketing.
  • •Use analytics platforms and insights to inform program strategies and audience segmentation.
  • •Strong writing skills to craft product messaging and go-to-market strategies.
  • •Create strategic and tactical marketing plans grounded in data and company implications.
  • •Collaborate cross-functionally and deliver against timelines and deadlines.
Experience:2-4 yearsSaaS
Skills:CommunicationCollaborationStrategic thinkingProblem-solvingData-driven decision making

Company Brief

Clio
Provides cloud-based practice management, client intake, billing, and legal productivity software for law firms. Clio helps legal professionals manage cases, documents, timekeeping, and payments through an integrated SaaS platform.
Industry: LegalTech
Headquarters: Vancouver, Canada
Founded: 2008
WebsiteLinkedIn