Manager Brand Activation Planning SEA (Singapore, Singapore, SG)

Adidas
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5-8 yearsEducation: bachelorsSkills: ["Communication","Presentation","Stakeholder management","Analytical thinking","Teamwork"]

Lead annual and in-season brand planning and marketing investment for SEA, coordinating with finance and brand teams to optimize MAEX, calendar planning, and communications across SEA across channels and country clusters.

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Adidas
Adidas
2 months ago

Manager Brand Activation Planning SEA (Singapore, Singapore, SG)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Lead annual and in-season brand planning and marketing investment for SEA, coordinating with finance and brand teams to optimize MAEX, calendar planning, and communications across SEA across channels and country clusters.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Direct annual and multi-year MAEX planning across SEA channels to align with strategic objectives.
  • •Collaborate with finance and brand teams to strategize MAEX plans and ensure they meet annual KPIs.
  • •Supervise in-season MAEX adjustments, maintain forecast alignment, and brief senior management.
  • •Lead MAEX allocation recommendations and streamline the process from planning to execution.
  • •Oversee MAEX operational flow, deliver content milestones and prepare milestone reports and reviews.

Key Requirements

  • •University degree in business with Marketing, Sales or Finance focus or equivalent professional experience
  • •Functional: 5-8 years of relevant cross-functional work experience, ideally within Marketing, Planning, Sales or Finance
  • •Fluent in English
  • •Advanced project management skills
  • •Advanced MS Office (Excel)
Experience:5-8 yearsBrand managementMarketingPlanningFinance
Education:Bachelor's
Skills:CommunicationPresentationStakeholder managementAnalytical thinkingTeamwork
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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