Performance Marketing Specialist (Paid Social)

Wati
Chennai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Copywriting","Analytical thinking","Data analysis","Experimentation","Communication"]

Own the execution of global Google Paid channels and manage paid campaigns across Facebook, Instagram, and LinkedIn. Analyze ad performance to create data-backed briefs for the design team, build and refine B2B audience segments, and run experiments to improve lead efficiency. Track daily and weekly KPIs and share actionable insights with the Performance Lead while testing new channels and ad formats to lower cost per lead.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Wati
Wati
7 months ago

Performance Marketing Specialist (Paid Social)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own the execution of global Google Paid channels and manage paid campaigns across Facebook, Instagram, and LinkedIn. Analyze ad performance to create data-backed briefs for the design team, build and refine B2B audience segments, and run experiments to improve lead efficiency. Track daily and weekly KPIs and share actionable insights with the Performance Lead while testing new channels and ad formats to lower cost per lead.
Location: Chennai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Execute paid campaigns across Facebook, Instagram, and LinkedIn for prospecting and retargeting.
  • •Own the execution of the Google Paid channel globally and manage Google Ads accounts.
  • •Analyze ad performance and provide data-backed briefs to the design team.
  • •Build and refine audience lists to target high-value B2B buyers.
  • •Track daily and weekly performance metrics and provide actionable insights to the Performance Lead.

Key Requirements

  • •1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
  • •Understand the B2B buyer journey and how content nurtures leads.
  • •Strong copywriting skills for ad captions and headlines.
  • •Experience with video ads and creative testing.
  • •Ability to analyze performance and translate results into actionable briefs for creatives.
Experience:1-3 yearsB2BPaid social
Skills:CopywritingAnalytical thinkingData analysisExperimentationCommunication
Tech Stack:Google AdsFacebookInstagramLinkedInPaid social

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn