Sr. Manager, Marketing Strategy

Own marketing strategy for select Peacock titles and initiatives, defining positioning, audiences, campaign objectives, and frameworks. Lead strategic planning for tentpoles, priority titles, and franchises by turning research, cultural insights, and performance data into clear recommendations. Partner cross-functionally across Brand, Creative, Media, Programming, and Decision Sciences to translate strategy into execution guidance, decks for senior leadership, and ongoing performance optimization while mentoring junior team members.