Global Product Marketing Lead

Binance
Hong Kong, Taiwan
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Communication","Strategic thinking","Storytelling","Analytical","Collaboration"]

Lead Binance's global product marketing function, shaping end-to-end GTM strategy, creating sharp product narratives, and unifying cross-functional teams to drive global adoption of crypto/fintech products. Build and scale a high-performing PMM organization, blending user insight, data, and AI-driven optimization to inform what we build and how we grow.

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FursaFursa
Binance
Binance
3 months ago

Global Product Marketing Lead

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead Binance's global product marketing function, shaping end-to-end GTM strategy, creating sharp product narratives, and unifying cross-functional teams to drive global adoption of crypto/fintech products. Build and scale a high-performing PMM organization, blending user insight, data, and AI-driven optimization to inform what we build and how we grow.
Location: Hong Kong, Taiwan
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Global GTM Strategy & Execution for Binance's product portfolio, including positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization.
  • •Product storytelling that translates complex crypto/fintech products into clear value propositions and campaigns in collaboration with Brand, Creative, Content, Social, and Regional teams.
  • •Voice of the User & Market: synthesize user research, feedback, market trends, and product data to shape what we build and how we grow.
  • •Team Building & Transformation: build and scale a high-performing, global PMM function by hiring, developing, and retaining top talent and creating scalable playbooks.
  • •Cross-Functional Orchestration: act as connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS to ensure launches are delivered.

Key Requirements

  • •8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
  • •A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.
  • •Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.
  • •Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity.
  • •Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.
Experience:8+ yearsCryptoFintechConsumer marketingGlobal markets
Skills:LeadershipCommunicationStrategic thinkingStorytellingAnalyticalCollaboration
Languages:EnglishMandarin

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn