Binance

1 month ago

Head of Global Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Lead Binance's global product marketing function, shaping end-to-end GTM strategy, creating sharp product narratives, and unifying cross-functional teams to drive global adoption of crypto/fintech products. Build and scale a high-performing PMM organization, blending user insight, data, and AI-driven optimization to inform what we build and how we grow.

Location: Dubai, Taipei

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Global GTM Strategy & Execution for Binance's product portfolio, including positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization.
•Product storytelling that translates complex crypto/fintech products into clear value propositions and campaigns in collaboration with Brand, Creative, Content, Social, and Regional teams.
•Voice of the User & Market: synthesize user research, feedback, market trends, and product data to shape what we build and how we grow.
•Team Building & Transformation: build and scale a high-performing, global PMM function by hiring, developing, and retaining top talent and creating scalable playbooks.
•Cross-Functional Orchestration: act as connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS to ensure launches are delivered.

Key Requirements

•8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
•A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.
•Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.
•Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity.
•Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.

Experience:8+ yearsCryptoFintechConsumer marketingGlobal markets

Skills:LeadershipCommunicationStrategic thinkingStorytellingAnalyticalCollaboration

Languages:EnglishMandarin

Company Brief

Binance

Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Bootstrapped

Headquarters: George Town, Cayman Islands

Founded: 2017

Website LinkedIn

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Binance

1 month ago

Head of Global Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Dubai, Taipei

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Global GTM Strategy & Execution for Binance's product portfolio, including positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization.
•Product storytelling that translates complex crypto/fintech products into clear value propositions and campaigns in collaboration with Brand, Creative, Content, Social, and Regional teams.
•Voice of the User & Market: synthesize user research, feedback, market trends, and product data to shape what we build and how we grow.
•Team Building & Transformation: build and scale a high-performing, global PMM function by hiring, developing, and retaining top talent and creating scalable playbooks.
•Cross-Functional Orchestration: act as connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS to ensure launches are delivered.

Key Requirements

•8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
•A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.
•Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.
•Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity.
•Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.

Experience:8+ yearsCryptoFintechConsumer marketingGlobal markets

Skills:LeadershipCommunicationStrategic thinkingStorytellingAnalyticalCollaboration

Languages:EnglishMandarin

Company Brief

Binance

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Funding: Bootstrapped

Headquarters: George Town, Cayman Islands

Founded: 2017

Website LinkedIn