Canva

2 days ago

Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own day-to-day performance marketing in Italy, running media buying, optimization, and pacing across channels like Meta, YouTube, TikTok, and LinkedIn. Translate Italy priorities into media strategies and experiment plans, manage budget allocation, and partner with Data to run incrementality studies and calibrate MMMs. Turn performance data into creative insights, manage creative rotation, and improve funnel performance via CRO, automation, and AI tooling.

Location: Milan

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own day-to-day media buying, optimization, and pacing across multiple Italy channels, with focus on Meta, YouTube, TikTok, and LinkedIn.
•Translate Italy priorities into concrete strategies and plans with the Global Growth Marketing team and Italy Country Team.
•Set the media mix, lead budget allocation review processes, and own the experiment roadmap.
•Partner with the Data team on incrementality studies and calibrating MMMs, using MMP and platform form data where appropriate.
•Translate performance data into creative insights, manage creative rotation, and lead CRO initiatives across channels.

Key Requirements

•Proven hands-on media buying and budget management experience across major platforms.
•Strong optimization mindset with confidence making data-driven decisions.
•Experience collaborating with creative teams to improve performance via structured testing and iteration.
•Familiarity with MMM, lift studies, and incrementality testing, including designing experiments and working with Marketing Science.
•Italian speaking with good English, plus a feel for market context.

Experience:Growth marketingPerformance marketingMedia buying

Skills:Data-driven decision-makingOptimization mindsetCross-functional collaborationStructured experimentationCreative insight

Languages:ItalianEnglish

Tech Stack:MetaYouTubeTikTokLinkedInMMMLift studiesIncrementality testingMMPCROTikTok Content SuiteAI toolingAutomation

Company Brief

Canva

Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Canva

2 days ago

Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Milan

Workplace: Hybrid

Employment Type: Contract · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own day-to-day media buying, optimization, and pacing across multiple Italy channels, with focus on Meta, YouTube, TikTok, and LinkedIn.
•Translate Italy priorities into concrete strategies and plans with the Global Growth Marketing team and Italy Country Team.
•Set the media mix, lead budget allocation review processes, and own the experiment roadmap.
•Partner with the Data team on incrementality studies and calibrating MMMs, using MMP and platform form data where appropriate.
•Translate performance data into creative insights, manage creative rotation, and lead CRO initiatives across channels.

Key Requirements

•Proven hands-on media buying and budget management experience across major platforms.
•Strong optimization mindset with confidence making data-driven decisions.
•Experience collaborating with creative teams to improve performance via structured testing and iteration.
•Familiarity with MMM, lift studies, and incrementality testing, including designing experiments and working with Marketing Science.
•Italian speaking with good English, plus a feel for market context.

Experience:Growth marketingPerformance marketingMedia buying

Skills:Data-driven decision-makingOptimization mindsetCross-functional collaborationStructured experimentationCreative insight

Languages:ItalianEnglish

Tech Stack:MetaYouTubeTikTokLinkedInMMMLift studiesIncrementality testingMMPCROTikTok Content SuiteAI toolingAutomation

Company Brief

Canva

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Decacorn (USD 10B+)

Funding: Series E+

Headquarters: Surry Hills, New South Wales, Australia

Founded: 2012

Glassdoor: 3.9

Website LinkedIn Glassdoor