Paid Media Marketer

Cognition
San Francisco, New York
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 2-4 yearsSkills: ["Creativity","Campaign optimization","Analytical thinking","Measurement & attribution","Collaboration"]

Hands-on digital marketer responsible for managing Cognition's paid channels and scaling spend from early traction toward $1M+/month. Owns channel performance across multiple platforms, partners with agencies, builds measurement infrastructure, and identifies channels that effectively convert target customers as spend grows. Focuses on campaign structure, tracking, and rapid iterating with creative teams.

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Cognition
Cognition
4 months ago

Paid Media Marketer

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Last checked: 22 hours agoStatus: Live

Job Summary

Hands-on digital marketer responsible for managing Cognition's paid channels and scaling spend from early traction toward $1M+/month. Owns channel performance across multiple platforms, partners with agencies, builds measurement infrastructure, and identifies channels that effectively convert target customers as spend grows. Focuses on campaign structure, tracking, and rapid iterating with creative teams.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning

Key Responsibilities

  • •Run and optimize campaigns across Google, Meta, Tiktok, Instagram, YouTube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
  • •Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
  • •Scale campaigns spanning from self-serve developers to large enterprise buyers.
  • •Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
  • •Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

Key Requirements

  • •2-4 years of experience managing digital marketing campaigns.
  • •Hands-on experience with Google Ads and/or Meta Ads Manager.
  • •Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency.
  • •Set up or significantly improved conversion tracking and attribution.
  • •Worked with creative teams or agencies to iterate on ad concepts at high velocity.
Experience:2-4 yearsDigital marketingAdvertisingMarketing analytics
Skills:CreativityCampaign optimizationAnalytical thinkingMeasurement & attributionCollaboration
Tech Stack:Google AdsMeta Ads ManagerTikTokInstagramYouTubeLinkedInRedditX

Company Brief

Cognition
Builds Devin, an autonomous AI software engineer and AI-native developer tools (Windsurf, DeepWiki) to automate software engineering workflows for enterprise customers.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 50M to 100M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2023
Glassdoor
Glassdoor: 4.7
WebsiteLinkedInGlassdoor