Director of Field Sales, Education & Events (Americas)

Kayali
New York
Workplace: OnsiteFull timeFunction: SalesExperience: 5+ yearsSkills: ["Leadership","Interpersonal skills","Organization","Time management","Communication"]

Lead Americas field sales education and event programs that elevate client and retailer experiences while delivering measurable sales and ROI. Own education strategy, training content, digital sessions, and Sephora-focused in-store activations, while mentoring a high-performing field team. Use sales and event data to optimize sell-through and event effectiveness, coordinate logistics and budgets, and collaborate cross-functionally across marketing, creative, education, account management, and demand planning.

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Kayali
Kayali
5 days ago

Director of Field Sales, Education & Events (Americas)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead Americas field sales education and event programs that elevate client and retailer experiences while delivering measurable sales and ROI. Own education strategy, training content, digital sessions, and Sephora-focused in-store activations, while mentoring a high-performing field team. Use sales and event data to optimize sell-through and event effectiveness, coordinate logistics and budgets, and collaborate cross-functionally across marketing, creative, education, account management, and demand planning.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Director level

Key Responsibilities

  • •Design and execute an annual education strategy aligned with Americas Sales & Marketing objectives, including diverse training content and digital training events.
  • •Own the in-store event calendar and activations, curate retailer-specific events, and run scalable “event-in-a-box” programs across the Americas.
  • •Lead and mentor the Field Sales team by setting sales and education goals, recruiting and developing talent, and conducting monthly performance reviews.
  • •Monitor sales reports and event data, lead weekly touch bases and meetings, and use insights to adjust strategies for sell-through and ROI.
  • •Manage education and field operations including budgets, retailer gratis/event logistics, field publications, new hire onboarding and training, and coordination with cross-functional teams.
Travel: Extensive travel

Pay and Benefits

Perks:Health InsuranceDentalVisionEmployee DiscountsProduct Gifting

Key Requirements

  • •5+ years director-level experience developing and executing beauty education and events, ideally in fragrance.
  • •Proven success building training and event programs with key retailers (prestige beauty; Sephora experience preferred).
  • •Based in the NYC area and able to commute to the office 4 days per week (Mon–Thus).
  • •Strong leadership and interpersonal skills with the ability to mentor and influence field teams.
  • •Proficiency in Microsoft Office Suite with advanced Excel and PowerPoint; strong organization, time management, and analytical skills.
Experience:5+ yearsBeautyFragranceRetailPrestige beauty
Skills:LeadershipInterpersonal skillsOrganizationTime managementCommunication
Licenses:State driver’s license
Tech Stack:Microsoft OfficeExcelPowerPoint

Company Brief

Kayali
Kayali is a niche fragrance brand founded by Huda Kattan and Mona Kattan, offering luxury perfumes inspired by Middle Eastern and global scent traditions. The brand is part of the Huda Beauty family and focuses on premium, long-lasting fragrances.
Industry: Beauty & Personal Care
Company Size: Small (11 to 50 employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 2018
Website