Senior Digital Marketing Strategist

Live Nation Entertainment
California
Full timeUSD 96,000 - 120,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Client-facing communication","Problem-solving","Organization","Attention to detail","Stakeholder management"]

Develop and execute influencer, brand, and digital marketing campaigns for artist, talent, and brand initiatives. Build campaigns using creator strategies, UGC, seeding, advertising, and CRM/email/text marketing, while managing budgets and client/partner relationships. Lead cross-channel content and creative development, oversee website/game/app coordination, and drive performance through KPI setting, analytics, reporting, and post-campaign insights. Stay ahead of trends across major social platforms.

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FursaFursa
Live Nation Entertainment
Live Nation Entertainment
3 days ago

Senior Digital Marketing Strategist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Develop and execute influencer, brand, and digital marketing campaigns for artist, talent, and brand initiatives. Build campaigns using creator strategies, UGC, seeding, advertising, and CRM/email/text marketing, while managing budgets and client/partner relationships. Lead cross-channel content and creative development, oversee website/game/app coordination, and drive performance through KPI setting, analytics, reporting, and post-campaign insights. Stay ahead of trends across major social platforms.
Location: California
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead influencer, brand, and digital marketing strategies for artist, talent, and brand campaigns.
  • •Build and execute digital marketing campaigns using content creation, creator strategies, UGC, content seeding, advertising, and CRM/email/text marketing.
  • •Manage client and partner relationships while coordinating multiple active campaigns and overseeing partner networks.
  • •Conceptualize and coordinate campaign creative (social content plus photo/video/graphics) and write on-brand copy for campaign needs.
  • •Set KPIs, monitor and analyze performance using internal and third-party data tools, and deliver actionable reporting and post-campaign insights.

Pay and Benefits

Salary: USD 96,000 - 120,000 annually
Perks:Health InsuranceDentalVisionPaid LeaveLearning Budget

Key Requirements

  • •5+ years of experience in digital marketing, social media, influencer/talent relations, or related fields.
  • •Proven ability to build and execute successful digital and social campaigns with strong paid media and social platform expertise.
  • •Strong understanding of marketing KPIs, ROI, and performance measurement with analytics and reporting experience.
  • •Excellent written and verbal communication skills with client-facing experience and the ability to manage sensitive information with discretion.
  • •Ability to coordinate multiple campaigns, stay highly organized and detail-oriented, and deliver creative problem-solving solutions.
Experience:5+ yearsDigital marketingSocial mediaInfluencer marketingInfluencer/talent relations
Skills:Client-facing communicationProblem-solvingOrganizationAttention to detailStakeholder management
Tech Stack:TikTokMetaSnapchatXYouTubeYouTube ShortsDiscordTwitchCRMEmail marketingText marketingUGCAnalyticsReportingKPI

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
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