Brand Analyst, Industrial - DEWALT

Stanley Black & Decker
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Collaboration","Analytical thinking","Presentation"]

Support the development, positioning, and execution of DEWALT brand strategies by analyzing market and portfolio performance, consumer behavior, and category trends. Generate actionable insights from consumer studies, competition, and business data; track product launches, brand campaigns, and initiatives to evaluate impact. Build brand communication and positioning strategies in collaboration with cross-functional teams, and prepare executive-ready reporting for decision-making. Monitor industry trends and ensure brand identity consistency across channels.

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Stanley Black & Decker
Stanley Black & Decker
3 days ago

Brand Analyst, Industrial - DEWALT

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Last checked: 9 hours agoStatus: Live

Job Summary

Support the development, positioning, and execution of DEWALT brand strategies by analyzing market and portfolio performance, consumer behavior, and category trends. Generate actionable insights from consumer studies, competition, and business data; track product launches, brand campaigns, and initiatives to evaluate impact. Build brand communication and positioning strategies in collaboration with cross-functional teams, and prepare executive-ready reporting for decision-making. Monitor industry trends and ensure brand identity consistency across channels.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Analyze DEWALT brand performance using key business metrics such as sales, market share, consumer trends, and category performance.
  • •Generate actionable insights from market information, consumer studies, competitive activity, and business data.
  • •Track product launches, brand campaigns, and commercial initiatives to evaluate impact and effectiveness.
  • •Support the creation of brand positioning and communication strategies aligned to brand values and value proposition.
  • •Collaborate with cross-functional teams (marketing, sales, product, trade marketing, finance, and consumer insights) and prepare reports and executive presentations.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or related fields.
  • •Previous experience in brand analytics, marketing, consumer insights, category management, or commercial analysis.
  • •Strong analytical capability to interpret data and translate it into business recommendations.
  • •Experience using analytics and reporting tools.
  • •Ability to develop clear, action-oriented executive presentations.
Education:Bachelor's
Skills:CommunicationCollaborationAnalytical thinkingPresentation
Languages:English

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website