Sr. Product Manager, Healthcare Marketing & AI Solutions

WebMD
Newark
Workplace: OnsiteFull timeUSD 110,000 - 145,000 annuallyFunction: Product ManagementExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Collaboration","Strategic thinking","Cross-functional partnership"]

Own the product lifecycle for AI-based healthcare marketing solutions and workflow modules within WebMD Ignite. Define and execute product strategy for AI-driven omnichannel activation and closed-loop measurement, partnering with engineering and design to prototype with generative AI tools like Claude. Drive integration of the Growth Platform (IGP) with healthcare systems and martech stacks, monitor competitors and LLM-driven shifts, and translate outcomes into measurable growth across appointments, encounters, and revenue.

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FursaFursa
WebMD
WebMD
3 months ago

Sr. Product Manager, Healthcare Marketing & AI Solutions

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own the product lifecycle for AI-based healthcare marketing solutions and workflow modules within WebMD Ignite. Define and execute product strategy for AI-driven omnichannel activation and closed-loop measurement, partnering with engineering and design to prototype with generative AI tools like Claude. Drive integration of the Growth Platform (IGP) with healthcare systems and martech stacks, monitor competitors and LLM-driven shifts, and translate outcomes into measurable growth across appointments, encounters, and revenue.
Location: Newark
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the product lifecycle for AI-based marketing solutions and workflow modules within WebMD Ignite.
  • •Define and execute product strategy for healthcare marketing campaigns, focusing on AI-driven omnichannel activation and closed-loop measurement.
  • •Partner with engineering and design to rapidly prototype and test new solutions using generative AI tools (like Claude) to accelerate product requirements and user stories.
  • •Ensure integration of WebMD Ignite Growth Platform (IGP) as an orchestration system with healthcare systems and martech stacks (e.g., Eloqua, Meta, Google, Epic, Salesforce, Adobe).
  • •Monitor market trends and competitor strategies (including impacts of LLMs/AIOs) and drive product direction based on measurable business outcomes.

Pay and Benefits

Salary: USD 110,000 - 145,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife InsuranceDisability InsuranceEapRetirementTransit Benefits

Key Requirements

  • •Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
  • •Minimum 5 years of product management experience in healthcare marketing technology, campaign strategy, and implementation.
  • •Hands-on experience using generative AI tools (e.g., Claude, LLMs) to prototype and develop product requirements, user stories, and test scenarios.
  • •Deep proficiency in modern marketing technology ecosystems, including marketing automation (Oracle Eloqua), CRM, and data platforms/CDPs.
  • •Strong healthcare domain knowledge, including privacy regulations (HIPAA) and familiarity with related architecture (FHIR preferred).
Experience:5+ yearsHealthcareMarketing technologyMartechGenerative AILLMs
Education:Bachelor's in Business, Marketing, Computer Science, or related field
Skills:CommunicationLeadershipCollaborationStrategic thinkingCross-functional partnership
Tech Stack:ClaudeLLMsAIWebMD IgniteWebMD Ignite Growth Platform (IGP)EloquaOracle EloquaMetaGoogleEpicSalesforceAdobeFHIRHIPAAOracleCDPsCRM

Company Brief

WebMD
Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 1996
WebsiteLinkedIn