Lead Product Manager (Multiple Positions)

TikTok
New York
Workplace: OnsiteFull timeUSD 241,925 - 374,000 annuallyFunction: Product ManagementExperience: 2-5 yearsEducation: mastersSkills: ["Mentorship","Collaboration","Strategic thinking","Data-driven decision-making"]

Own and optimize the global brand advertising user-journey strategy, turning long-term vision into a product roadmap focused on delivery efficiency, ad performance, and revenue growth. Build and continuously improve internal sales tools for brand ad opportunity discovery, management, and tracking. Partner with global product marketing and sales teams to shape tailored solutions through research and competitive/data analysis. Work with data engineering to deliver dashboards and metrics, and mentor junior team members.

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FursaFursa
TikTok
TikTok
11 hours ago

Lead Product Manager (Multiple Positions)

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Last checked: 11 hours agoStatus: Live

Job Summary

Own and optimize the global brand advertising user-journey strategy, turning long-term vision into a product roadmap focused on delivery efficiency, ad performance, and revenue growth. Build and continuously improve internal sales tools for brand ad opportunity discovery, management, and tracking. Partner with global product marketing and sales teams to shape tailored solutions through research and competitive/data analysis. Work with data engineering to deliver dashboards and metrics, and mentor junior team members.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own and optimize global brand advertising user-journey strategy, including long-term vision and product roadmap focused on delivery efficiency, ad performance, and revenue growth.
  • •Design and continuously improve internal sales tools for brand ad opportunity discovery, management, and tracking to boost sales efficiency and brand ad revenue.
  • •Collaborate with global product marketing and sales teams to understand the advertising ecosystem, uncover advertiser needs, and craft tailored brand advertising solutions.
  • •Conduct user research, competitive analysis, and data analysis to shape product strategies that improve performance and scale adoption and revenue.
  • •Partner with data engineering to build and maintain dashboards, reports, and metrics to monitor ad product performance, generate insights, and identify opportunities.
Travel: Medium travel

Pay and Benefits

Salary: USD 241,925 - 374,000 annually

Key Requirements

  • •Master’s degree (or foreign equivalent) in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising, or related field plus 2 years of related work experience; OR Bachelor’s degree (or foreign equivalent) plus 5 years post-bachelor’s progressive related work experience.
  • •2 years of experience in developing product strategy and roadmap to support product growth and scalability.
  • •2 years of experience in product marketing and operations, product management, or product strategy in the digital advertising industry.
  • •Experience defining product value or creating pricing logic and hierarchy; building business cases from market research and analysis.
  • •Experience developing marketing messages for different audiences and building go-to-market plans and content to drive product adoption.
Experience:2-5 yearsDigital advertisingProduct marketingAnalyticsMarketingAdvertising
Education:Master's in Business Administration, Management, Analytics, Marketing, Marketing Intelligence, Advertising or a related field
Skills:MentorshipCollaborationStrategic thinkingData-driven decision-making

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn