Burberry

2 months ago

Senior Manager, CRM Orchestration (London, , GB)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead the evolution of Burberry's CRM orchestration strategy across One-to-Many and One-to-One communications. Shape how we engage customers across CRM, Burberry.com and retail touchpoints, driving lifecycle journeys from acquisition to retention with insight-led personalisation and cross-functional collaboration across Marketing, Martech, Data, Digital and Retail to deliver connected, seamless experiences at scale.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Lead the evolution of how customer communications are orchestrated across campaigns, journeys and service communications.
•Drive the shift from channel-led execution to lifecycle-led thinking.
•Define orchestration principles across contact strategy, sequencing, prioritisation and channel roles.
•Create more connected experiences across One-to-Many, One-to-One, digital and retail touchpoints.
•Build a strong insight-led and experimentation culture, supported by clear performance frameworks and leadership reporting.

Key Requirements

•Extensive experience in CRM, lifecycle marketing or customer orchestration with a track record of shaping multi-channel journeys.
•Hands-on expertise with Braze, HighTouch or similar CRM/data activation platforms.
•Proven ability to translate customer insights into journey logic, segmentation and targeting strategies.
•Strong cross-functional leadership skills with experience influencing global teams.
•Excellent communication and collaboration skills with a passion for innovation in retail/luxury brand contexts.

Experience:RetailFashionLuxury

Skills:CommunicationLeadershipInfluencingCollaboration

Tech Stack:BrazeHighTouch

Company Brief

Burberry

British luxury fashion house designing and selling ready-to-wear, accessories, fragrances, and leather goods. Known for its trench coats, distinctive check pattern, and global retail presence across wholesale, e-commerce, and owned stores.

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1856

Website LinkedIn

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Burberry

2 months ago

Senior Manager, CRM Orchestration (London, , GB)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Lead the evolution of how customer communications are orchestrated across campaigns, journeys and service communications.
•Drive the shift from channel-led execution to lifecycle-led thinking.
•Define orchestration principles across contact strategy, sequencing, prioritisation and channel roles.
•Create more connected experiences across One-to-Many, One-to-One, digital and retail touchpoints.
•Build a strong insight-led and experimentation culture, supported by clear performance frameworks and leadership reporting.

Key Requirements

•Extensive experience in CRM, lifecycle marketing or customer orchestration with a track record of shaping multi-channel journeys.
•Hands-on expertise with Braze, HighTouch or similar CRM/data activation platforms.
•Proven ability to translate customer insights into journey logic, segmentation and targeting strategies.
•Strong cross-functional leadership skills with experience influencing global teams.
•Excellent communication and collaboration skills with a passion for innovation in retail/luxury brand contexts.

Experience:RetailFashionLuxury

Skills:CommunicationLeadershipInfluencingCollaboration

Tech Stack:BrazeHighTouch

Company Brief

Burberry

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1856

Website LinkedIn